B2B storytelling website

40 great examples of B2B storytelling based websites

Inspiring B2B websites that turn complex offerings into compelling narratives

Learn from great B2B storytelling website examples

Many B2B companies are already beginning to appreciate the value of storytelling.
Let's look at the examples
that are using storytelling to enhance their websites

Adtrac

Adtrac provides a cloud-based platform for managing and monetizing Digital Out-of-Home (DOOH) advertising screens. They help retailers and screen operators streamline booking, reporting, billing, and dynamic ad scheduling with AI-driven intelligence.
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Affinity Consulting      

Affinity Consulting is a legal-focused consulting firm that transforms law practices through strategic planning, technology optimization, and team education. They aim to build healthier, more efficient firms by tackling root issues and delivering hands-on support. 
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Aerospace Rotables

Aerospace Rotables offers Boeing landing gear MRO and overhaul services from their 150,000 sq ft facility. They deliver all-inclusive pricing, guaranteed turnaround, and FAA/EASA-certified quality—helping airlines reduce costs and avoid downtime.
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AMS (Automated Machine Systems, Inc.)  

AMS (Automated Machine Systems, Inc.) designs, builds, and implements custom factory automation solutions—such as nut insertion platforms, precision fastening, leak testing, and robotic systems—for manufacturers across industries. Founded in Cincinnati in 2000, their team ensures on-time, on-budget delivery through a transparent 17-step process and 24/7 support 
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Arrow Payments    

Arrow Payments is a woman‑owned, PCI-qualified payment solutions advisor focused on simplifying higher‑education financial systems. They deliver secure discovery, compliance, implementation, and ongoing support to help colleges modernize payments and optimize revenue.
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Aviation Personnel International      

Aviation Personnel International is a woman‑owned, global recruitment firm specializing in talent acquisition and HR solutions for business and private aviation. They support organizations with workforce planning, compensation consulting, health assessments, and recruitment trends in the aviation sector. 
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Beacon Wealth Consultants   

Beacon Wealth Consultants delivers faith-based financial planning and investment management rooted in Christian stewardship and biblical values. With over 25 years of experience, they help individuals, families, pastors, and missionaries align their wealth with their faith-driven life goals.
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Building Champions       

Building Champions is a leadership and team development coaching firm that empowers individuals and organizations to enhance performance, clarity, and impact. They offer tailored coaching programs, workshops, podcasts, and free leadership tools to cultivate focused, high-capacity leaders 
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CERVIS

CERVIS is a volunteer‑management software platform that simplifies scheduling, communication, and reporting—for organizations of any size. Designed by nonprofit professionals, it empowers teams to focus on mission impact rather than administrative logistics.
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Choose the Perk  

Choose the Perk is a leadership and culture development studio that empowers organizations to foster trust‑centered teams through coaching, workshops, and assessments. They emphasize choice and joy, encouraging clients to intentionally “show up” with energy, authenticity, and alignment. 
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Crafty       

Crafty is a workplace food, beverage, and events provider that enhances office culture through curated pantry programs, cafés, and equipment solutions. They leverage a proprietary platform and dedicated service teams to streamline operations, reduce overhead, and boost employee satisfaction.
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Dimartech

Dimartech designs and fabricates custom industrial process equipment—like pressure vessels and air separators—for mining, energy, and chemical industries since 2000. Partnering with clients such as CAT and ADM, they combine engineering precision with storytelling led marketing clarity.
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Donald Miller

Donald Miller is a favorite speaker at every event he headlines. He is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the author of ten books including Building a StoryBrand 2.0, Marketing Made Simple, and How to Grow Your Small Business. Collectively, his books have spent more than a year on the NYT Bestsellers list.
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EXTEDO

EXTEDO offers an integrated Regulatory Information Management (RIM) platform—EXTEDOpulse—and expert services to help life sciences companies and regulatory agencies ensure compliant, efficient submission processes. With over 25 years of experience and a global client base, they enable faster time-to-market, regulatory compliance, and seamless document management.
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e5 Workflow     

e5 Workflow provides enterprise-grade workflow automation and priority processing software with over 30 years of experience. They design tools that intelligently automate high‑volume processes to optimize resource use and throughput for industries like insurance and banking 
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Fastman

Fastman enables organizations to fundamentally reshape how they work with Extended ECM, aligning the platform to unique business needs while ensuring it remains safe, simple, and secure. By fine-tuning workflows, Fastman empowers teams to streamline processes, drive deeper user engagement, and boost adoption for lasting impact.
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Foncannon CPA Group     

Foncannon CPA Group helps small business owners take control of their finances by offering accounting, tax planning, payroll, and consulting services. Their approach combines technical expertise and coaching to transform financial stress into clear, profitable, and streamlined operations 
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Global Cents (GCI)

Global Cents provides software tools and consulting services to automate document-centric workflows within enterprise platforms like OpenText Content Server and Microsoft SharePoint. With over 25 years’ experience, they empower regulated organizations to streamline processes, reduce errors, and focus on high-value work.
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GlucoStabilizer

GlucoStabilizer is an insulin management software that helps reduce hyperglycemia, hypoglycemia, and glycemic variability. We worked with their founder to build a professional, clean site that feels friendly and makes it easy for people to understand what they provide.
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Go 2 Delivery        

Go 2 Delivery is a same-day courier service based in Virginia, specializing in reliable, sustainable delivery solutions for healthcare, retail, and B2B. They emphasize punctuality, real-time tracking, and carbon-neutral operations to drive efficiency and environmental responsibility. 
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inTrust IT

inTrust IT is an employee-owned managed IT and cybersecurity provider based in Ohio since 1992. Their team offers proactive monitoring, 24/7/365 security operations, and IT guidance to ease tech burdens for businesses.
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LOGIC

LOGIC Solutions Group builds enterprise-level GIS and information management systems that integrate seamlessly with existing business platforms. With deep industry experience—especially in energy, renewables, and AEC—they guide data-driven organizations toward enhanced visibility and operational impact.
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Lovejoy & Numbers    

Lovejoy & Numbers is a boutique bookkeeping and accounting firm specializing in helping small businesses and nonprofits regain clarity by taking control of their finances. Led by Jana Lovejoy, CPA and certified QuickBooks specialist, they transform financial chaos into confident business decisions through expert systems and coaching 
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Moellering       

Moellering is an executive coaching and culture development firm based in Fort Wayne, Indiana, specializing in assessments, leadership training, and team-building to strengthen organizational communication and trust. Founded by Carl Moellering, they guide companies in hiring the right people and developing emotionally intelligent leadership for a thriving workplace.
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Nephesh Pilates  

Nephesh Pilates is a classical Pilates studio in East Sacramento that empowers individuals to regain strength, confidence, and vitality through personalized movement plans. Led by owner Elisha—a mother-and-creative professional—they foster a supportive community focused on holistic well-being.
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Qellus

Qellus is a global IT services company specializing in creating seamless, integrated, content-enabled solutions with OpenText™ across enterprise and cloud applications, including; SAP®,
Salesforce®, Microsoft®, Oracle®, IBM®, and many more.
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Parkland Direct        

Parkland Direct is a full-service litho print and envelope manufacturer founded in 1978, specializing in high-end embellishments like foiling, embossing, and specialty coatings. They help brands achieve higher engagement and response through creative, tactile direct mail envelopes.
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RainierTek

RainierTek is a Seattle and Redmond–based cloud consulting and IT services firm founded in 2012. They partner with organizations to deliver scalable cloud, data, and digital transformation solutions that enhance both employee and customer experiences.
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Reverent Wedding Films      

Reverent Wedding Films crafts cinematic wedding videos with intentional emotional storytelling, ensuring couples feel confident they chose the right story-teller. They specialize in capturing authentic, heartfelt moments and guiding clients through a personalized creative process 
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Sabre IT Services  

Sabre IT Services is a Columbus, Ohio–based managed IT and cybersecurity provider that proactively monitors and fixes tech issues before they escalate. They empower businesses by preventing downtime, enhancing security, and serving as dependable IT partners. 
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ScrogginsGrear    

ScrogginsGrear offers comprehensive healthcare practice management services for independent providers, combining deep C‑Suite expertise with over 80 years of industry insight. They partner with clinics in Ohio, Kentucky, and Indiana to streamline operations, ensure compliance, and optimize financial stability 
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SkyTerra Technologies   

SkyTerra Technologies is a cloud advisory and managed IT firm that empowers mid-sized businesses with digital transformation, cybersecurity, and ongoing tech support. Founded in 2015 by experienced enterprise IT professionals, they provide a tailored “Take Control of Tech” plan and serve clients across North America and Europe 
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Stray Reflections 

Stray Reflections is a thoughtful market commentary and community platform founded by Jawad Mian, helping mindful investors navigate complexity with clarity and emotional grounding. They offer weekly insights, exclusive events, and peer connections to foster confident, reflective decision-making.
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SW Equipment Group 

SW Equipment Group provides end-to-end engineered processing, packaging, and inspection solutions for food and supplement manufacturers. Based in Arizona since 2010, their expert team ensures quick, reliable scale-ups that operate on time, on budget, and with maximum efficiency 
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Tell Me Your Dreams         

Tell Me Your Dreams helps companies boost employee engagement by aligning personal aspirations with business goals. They offer coaching, workshops, and retreats that foster purpose-driven, mentally healthy workplaces. 
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The Collaborative

The Collaborative is a business systems consultancy that helps businesses streamline their process. We worked with them to create a sleek, modern site with vibrant pops of color that makes it easy for potential clients to see what they offer and schedule a consult.
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The Happy Sleeper   

The Happy Sleeper is a family-owned mattress company in Duluth, Minnesota, with roots dating back to 1905. For over a century, it’s crafted mattresses locally, emphasizing personalized service, quality, and durability. 
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USA Safety Solutions 

USA Safety Solutions provides gas-detection, ventilation, fall-protection equipment and compliance training to industries like construction, utilities, and manufacturing. They focus on delivering quality gear, on-site training, and same-day support to ensure safe, OSHA-compliant job sites 
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Vivid Numbers   

Vivid Numbers offers comprehensive small‑business financial services—including accounting, bookkeeping, tax planning, and CFO support—emphasizing clarity and control. Led by a compassionate CPA with 18+ years’ experience, they empower entrepreneurs to interpret their numbers, avoid costly errors, and confidently grow their businesses.
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Zen Founder        

Zen Founder, led by psychologist Dr. Sherry Walling, offers mental-health support, consulting, and coaching tailored to high-performing entrepreneurs. They integrate podcast content, retreats, books, and personalized guidance to help founders thrive emotionally and professionally 
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Tell your story with impact

As you've seen, great B2B websites don’t just present information — they tell compelling stories that guide visitors and build trust. By learning from these examples, you’re already on the right path to creating a website that resonates with your audience.

If you're ready to turn inspiration into action, Demodia can help you build a website that not only looks great but works — one that tells your story, engages your visitors, and drives results.

Get in touch to start building a website that works for your business.

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Conclusion & next steps

A well-planned B2B website isn’t just an online brochure—it’s a strategic tool for growing your business. By clarifying your message with B2B storytelling, leveraging the power of HubSpot CMS, following a structured build process, and crafting a persuasive homepage, you’ll position your company to attract high-quality leads and foster long-term partnerships.


Ready to take the next step?

  • Download our template and try structuring your website in this example.
  • Or, if you’re ready to get started, contact us for a consultation on how to bring your B2B website vision to life. 

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