Sales enablement is about leveraging education and content in sales interactions to assist prospects along the buyer journey through to a successful close. In essence it’s about locating and sharing the best content at the right time.
Having built up a relationship with your prospect through lead nurturing, the last thing you want is for them to go cold on you because of a pushy sales rep. Content selling helps to ensure that your sales and marketing teams are working in alignment, using the same messaging and the same pool of content assets. By enabling sales reps to directly send relevant content to prospects, you can ensure that they touch the right nerve at the right time and bring deals to a close faster.
Empower Your Salesforce
With sales reps spending up to 7 hours per week looking for information to prepare for sales calls, we can help you put the right knowledge and information into their hands at the right time. Using the right technologies we can help your sales teams to spend less time searching and more time selling.
We can help you ensure that your sales reps have the knowledge they need to achieve their sales objectives. Our content selling services include:
- Production of sales content collateral
- Development of content collateral library where sales and marketing content assets can easily be accessed
- Mobile sales enablement tools to empower field sales representatives to use the provided content assets and capture contact information while on-the-go.