The Happy Sleeper 

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 The Happy Sleeper is a family-owned mattress company in Duluth, Minnesota, with roots dating back to 1905. For over a century, it’s crafted mattresses locally, emphasizing personalized service, quality, and durability.  

  • Rich brand origin story spanning generations adds depth and trust.
  • Heritage narrative positions the company as community-first and service-driven.

Good use of storytelling 

  • Archival imagery evokes nostalgia and authentic credibility.
  • Multi-generation founder narrative builds emotional legacy connection.
  • Historical timeline format guides readers through brand journey.

Messaging mistakes 

  • Lengthy text sections can overwhelm casual visitors.
  • No visual section breaks reduce narrative scannability.
  • Lacks modern customer stories tying history to present benefits
the-happy-sleeper-B2B-storytelling-website-example
Tell your story with impact

As you've seen, great B2B websites don’t just present information — they tell compelling stories that guide visitors and build trust. By learning from these examples, you’re already on the right path to creating a website that resonates with your audience.

If you're ready to turn inspiration into action, Demodia can help you build a website that not only looks great but works — one that tells your story, engages your visitors, and drives results.

Get in touch to start building a website that works for your business.

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