The Go-To-Market Blog

Build go-to-market programmes that grow your business

Go-to-market advice and best practices for small business leaders who want to close deals easily.

Keep up-to-date

Subscribe to learn how to take back control of your unstructured information

Most popular

7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Get a copy of Building a StoryBrand 2.0 for free!

Simon Harvey January 16, 2025 4 mins
BASB 2.0 - Social Graphic
Get a free copy of "Building a StoryBrand 2.0" and win a $6,000 StoryBrand consulting package for your business! When it comes to convincing people to buy, clarity is king. Software and services businesses often struggle to differentiate ...
Topics: Storytelling
Read more

My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

Simon Harvey September 26, 2024 2 mins
AM-Podcast-Website-Image-S01
In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day. To make the story interesting for ...
Topics: Storytelling, Featured, Messaging, Podcast
Read more

My brand story in 15 minutes a day. Part 6 - Putting it all together [Authentic Marketing Podcast]

Simon Harvey September 3, 2024 2 mins
AM-Podcast-Website-Image-S01
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can ...
Topics: Storytelling, Featured, Messaging, Podcast
Read more

My brand story in 15 minutes a day. Part 4 - The Plan [Authentic Marketing Podcast]

Simon Harvey August 27, 2024 2 mins
AM-Podcast-Website-Image-S01
Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber ...
Topics: Storytelling, Featured, Messaging, Podcast
Read more

My brand story in 15 minutes a day. Part 3 - The Guide [Authentic Marketing Podcast]

Simon Harvey August 22, 2024 2 mins
AM-Podcast-Website-Image-S01
Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber ...
Topics: Storytelling, Featured, Messaging, Podcast
Read more

The ultimate guide: All the important image sizes for the major social media channels

Simon Harvey September 12, 2023 3 mins
the-ultimate-guide-all-the-important-image-sizes-for-the-major-social-media-channels
Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated. So the presentation has to be right. This is even more true for social media, because the ...
Topics: Social Media Marketing, Campaigns
Read more

Boost your lead generation: The essential collateral every website should have

Simon Harvey August 15, 2023 12 mins
boost-your-lead-generation-the-essential-collateral-every-website-should-have
Website is the essential part of every business, and it is usually the first experience of your brand - the first taste. Imagine this, you come to a new shiny restaurant, but there’s no menu and waitress can’t explain to you what they can ...
Topics: Content Marketing, Marketing Resources, Website Design, Lead Generation, Storytelling, Website design and optimisation, Featured
Read more

Website design mistakes to avoid when building or revamping your site in 2023

Simon Harvey July 28, 2023 11 mins
website-design-mistakes-to-avoid-when-building-or-revamping-your-site-in-2023
We often see beautifully crafted websites that fail to deliver a clear and compelling message, leaving visitors confused and disinterested. In today's digital landscape, a well-designed website is crucial for businesses to succeed online. ...
Topics: Website Design, Storytelling, Website design and optimisation, Featured
Read more

The best tips on how marketing works with the new Swiss FADP

Simon Harvey June 30, 2023 7 mins
the-best-tips-on-how-marketing-works-with-the-new-swiss-fadp
You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then ...
Topics: Compliance for Marketeers, Data & Processes, Featured
Read more

AI transforming the way we create content

Simon Harvey June 21, 2023 9 mins
ai-transforming-the-way-we-create-content
If you are a content creator, leading a marketing team or have your own small business, you know how time and resources consuming content creation is. We have all been at the point when we see our deadline approaching and feel that the ...
Topics: Content Marketing, Campaigns, Storytelling
Read more

Boost your sales and marketing with ChatSpot: The AI-powered assistant

Simon Harvey June 16, 2023 10 mins
boost-your-sales-and-marketing-with-chatspot-the-ai-powered-assistant
We’ve all been using Ai for various marketing and sales tasks. It's great, it's like having an intelligent virtual assistant working round the clock, responding to customer inquiries, generating leads, and nurturing prospects. But what you ...
Topics: HubSpot Marketing Automation, CRM, Data & Processes
Read more

What is the cost of a digital marketing consultant in 2023?

Kyle Schuller June 8, 2023 8 mins
What is the cost of a Digital Marketing Consultant?
At some point, many firms are going to feel compelled to bring in an outside expert to augment their digital marketing efforts. There are plenty of digital marketing experts out there. However, a lot of smaller companies need to consider ...
Topics: Marketing Strategy, Campaigns
Read more

20 posting ideas with storytelling for your success on LinkedIn

Simon Harvey June 6, 2023 9 mins
20-posting-ideas-with-storytelling-for-your-success-on-linkedin
No other social medium promises as many high-quality leads as LinkedIn. The platform with 830 million users worldwide can strengthen credibility and increase visibility. For B2B companies in particular, LinkedIn is the platform with the ...
Topics: Social Media Marketing, Campaigns, Storytelling
Read more

How to use demos effectively in the sales and onboarding process

Simon Harvey April 25, 2023 7 mins
how-to-use-demos-effectively-in-the-sales-and-onboarding-process
For many SaaS products, demonstrations come late in the sales funnel. This is especially the case for enterprise products that can be complex and expensive. Often, a prospect doesn't get a glimpse of how the product works until the ...
Topics: Data & Processes, Storytelling, Product demo
Read more