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  • The ultimate guide: All the important image sizes for the major social media channels

    Simon Harvey September 12, 2023 3 mins

    Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated. So the presentation has to be right. 

    This is even more true for social media, because the visual decides whether you win or lose. Not only does the visual idea and its implementation play a major role, but also the quality. It can only be displayed optimally if the image is generated in the right size. 

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    That's why we have summarised all the important image sizes for you in compact form.

     

    Facebook

    Image size in Pixel

    Facebook Profile Image

    170 x 170 Pixel

    Page Cover Image

    Recommendation: 851 x 315px
    Desktop display: 820 x 312px
    Smartphone display: 640 x 360px

    Event Cover

    1200 x 628 Pixel

    Group Cover

    1640 x 856 Pixel

    Feed

    Recommendation: 851 x 315px
    Desktop display: 820 x 312px
    Smartphone display: 640 x 360px

    Stories

    1080 x 1920 Pixel

    Instagram

     

    Instagram Profile Image

    320 x 320 Pixel

    Instagram Stories

    1080 x 1920 Pixel

    Instagram Feed

    Landscape: 1080 x 566px
    Portrait: 1080 x 1350px
    Square: 1080 x 1080px

    Instagram Thumbnail

    161 x 161 Pixel

    LinkedIn 

     

    LinkedIn Profile Image

    400 x 400 Pixel

    Page Cover Image 

    1128 x 191 Pixel

    Blog Post Image (with Link)

    1200 x 627 Pixel

    Twitter

     

    Twitter Profile Image

    400 x 400 Pixel

    Page Cover Image  

    1500 x 500 Pixel

    In-Stream Photos  

    1600 x 900 Pixel

    Youtube

     

    YouTube Profile Image  

    800 x 800 Pixel

    Banners

    2048 x 1152 Pixel

    Video

    1280 x 720 Pixel (Minimum)

    Preview Image 

    1280 x 720 Pixel

    TikTok

     

    TikTok Profile Photo  

    200 x 200 Pixel

    Video

    1080 x 1920 Pixel

    Pinterest

     
    Pinterest Profile Image

    165 x 165 Pixel

    Profile Cover Image

    800 x 450 Pixel

    Pins / Collection Pins

    Square: 1000 x 1000px
    Portrait: 1000 x 1500px

    Story Pins

    1080 x 1920 Pixel

    Snapchat

     

    Picture/Video/Geofilter/Stories

    1080 x 1920 Pixel

     

    If you want to get your social media work done in less than half the time, you need to automate more. We have experience with a wide range of different tools and can help you identify which ones will be most effective for you. Arrange a no-obligation consultation and we will be happy to advise you. 

     

    Topics: Social Media Marketing, Pipeline Generation
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    Simon Harvey

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