Is your business targeting more than one audience? If yes, are you already using LinkedIn Showcase Pages? If the answer here is no, it’s high time to learn more about them. LinkedIn Showcase Pages are a great solution for companies that …
The Go-To-Market Blog
Pipeline Generation
Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated. So the presentation has to be right. This is even more true for social media, because the …
No other social medium promises as many high-quality leads as LinkedIn. The platform with 830 million users worldwide can strengthen credibility and increase visibility. For B2B companies in particular, LinkedIn is the platform with the …
LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of industries. However, few marketers ever fully realise this channel’s full potential. …
How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over how you’re perceived is largely out of your control - or is it? With platforms like …
Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly deceptive. Most companies do not know the correct way to advertise on LinkedIn, or even the …
The concepts of fair exchange and reciprocity are older than any email-based digital marketing campaign - but there’s still a lot of wisdom to be gained from them. Today, we marketers can harness this for our own leads through lead …
Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the world's biggest and best events and marketing activities. While this helps with the immediate …
Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital arena for online marketers. For the reason, over the past few years we have seen marketing …
You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, …
Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is what every enlightened master should be able to do. But most people are not masters. Most …
Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing Strategy. So far we have discussed the why, how and what for of Social Media, it’s about time …