You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide …
The Go-To-Market Blog
Pipeline Generation
My new colleague makes me nervous. He can write. Straightforward, precise and almost error-free. Sometimes he can't cope with complicated topics, but otherwise? A real asset. Versatile, accomplished and, above all, incredibly fast. Sure, …
Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more …
Small and medium-sized businesses in particular, are suffering the consequences of the global pandemic, interrupted supply chains and Russia's terrible war against Ukraine. The explosive rise in energy costs is placing an additional burden …
Marketing and advertising are two terms often used interchangeably. Usually, when businesses talk about their advertising, they include marketing in their definition, while others refer to their marketing efforts when in reality, they’re …
No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often - it’s no easy task to diffuse a situation with someone who is frustrated, leaving customer …
Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly deceptive. Most companies do not know the correct way to advertise on LinkedIn, or even the …
Create a content marketing strategy in 5 steps Today's consumers have a big appetite for elevated brand experiences. They expect to receive personalised content at the right time by the right channel. It's up to us as marketers to push the …
[Updated: December 2020] Red Adair, the oil well firefighter, famously said: “If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.” I could write a whole white paper about it, but I won’t. …
If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out. What is a white paper? The short answer is that a white paper is a document that answers a …
Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing a major marketing campaign, a careful survey of a firm’s brand identity is mandatory. A …