You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide …
The Go-To-Market Blog
Pipeline Generation
No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often - it’s no easy task to diffuse a situation with someone who is frustrated, leaving customer …
These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever. However, in digital marketing, every customer begins with that all-important first click. A …
A starting guide to lead generation Nobody sets out to fail when starting their business. Entrepreneurs put strategies into place for sales techniques, marketing, revenue generation, and a myriad of other vital elements that are necessary …
To turn your prospects into clients, you’ve got to nurture your leads. Why is lead nurturing so critical? Most new visitors to your website aren’t yet ready to buy a product. To earn their trust, and convince them they need your help, …
St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true love. Here are some tips for building that perfect business relationship. Instead of taking …
The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or in a swimming pool. OpenText VP Highlights Digital First Agenda #OTEW2014 The only clouds …
In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot across the bow of traditional SEO, signalling that Google’s algorithms would be working …
In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t …