Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated. So the presentation has to be right. This is even more true for social media, because the …
The Go-To-Market Blog
Pipeline Generation
You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide …
If you are a content creator, leading a marketing team or have your own small business, you know how time and resources consuming content creation is. We have all been at the point when we see our deadline approaching and feel that the …
No other social medium promises as many high-quality leads as LinkedIn. The platform with 830 million users worldwide can strengthen credibility and increase visibility. For B2B companies in particular, LinkedIn is the platform with the …
My new colleague makes me nervous. He can write. Straightforward, precise and almost error-free. Sometimes he can't cope with complicated topics, but otherwise? A real asset. Versatile, accomplished and, above all, incredibly fast. Sure, …
Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more …
Small and medium-sized businesses in particular, are suffering the consequences of the global pandemic, interrupted supply chains and Russia's terrible war against Ukraine. The explosive rise in energy costs is placing an additional burden …
Email marketing has consistently proven to offer a positive ROI - but so many people are unsure how to get started. You may be wondering how you can build an email list of potential customers while avoiding penalties from bills like the …
Blogs are one of the best ways to drive traffic to your website and build trust with your customers. Businesses that harness the power of blogging are seen as industry experts while seamlessly nurturing leads into being customers. However, …
Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you don’t have the experience, time, or knowledge to create the best content and select which …
Marketing and advertising are two terms often used interchangeably. Usually, when businesses talk about their advertising, they include marketing in their definition, while others refer to their marketing efforts when in reality, they’re …
No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often - it’s no easy task to diffuse a situation with someone who is frustrated, leaving customer …