Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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2014 so far: a look back at the B2B marketing predictions from leading research firms

Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day...

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Best practices for B2B marketing localisation

Thanks to the endless capabilities of the World Wide Web, companies nowadays can compete on markets they would have never had the chance to...

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How to effectively use content within the buyer journey

There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from...

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An enterprise marketer's worst nightmares

As modern enterprise marketers, we have a lot on our plate. Creating, optimising and constantly improving marketing strategies to attract and convert...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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5 examples of Killer enterprise content marketing

Killer content marketing refers to the creation and distribution of various content assets that can be labelled as unique, valuable, contextual and...

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How to plan & execute successful inbound marketing campaigns

Today’s Inbound Marketing landscape calls for a consistent flow of diverse campaigns, aimed at supporting businesses to achieve a variety of goals...

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New year's resolutions for a marketer

Being successful as a Marketing practitioner is a tall order. It requires you to constantly update your knowledge, skills and creativity, keeping up...

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B2B sales revolution: content marketing is the new sales

B2B marketing has undergone many revolutions in its journey towards adoption of lead nurturing processes. The concept of content marketing lies at...

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Save the dates: 6 marketing events to watch for in upcoming months (part II)

As already noted in Part I, it's marketing conference season and there are some really exciting marketing events looming over the next couple of...

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Save the dates: 6 marketing events to watch for in the upcoming months (part I)

Call-to-action for marketers, sales representatives and other inbound geeks: I hope you had a good summer because we are moving indoors. Summer is...

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Content recycling for sustainable marketing

There's this saying that everything new is something old that's been well-forgotten. Well, yes and no. It is naïve to assume that all content is...

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