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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

2014 so far: a look back at the B2B marketing predictions from leading research firms

Simon Harvey April 10, 2014 8 mins
2014 So Far: A Look Back at the B2B Marketing Predictions From Leading Research Firms
Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day tasks and dealings. But in order to keep a proper perspective, it might be good to take a ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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Best practices for B2B marketing localisation

Simon Harvey March 11, 2014 5 mins
The Internationalisation of Business: Best Practices for B2B Marketing Localisation
Thanks to the endless capabilities of the World Wide Web, companies nowadays can compete on markets they would have never had the chance to infiltrate more than a decade ago. Do You Localise as You Globalise? Globalization has created ...
Topics: Marketing Strategy, Pipeline Generation
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How to effectively use content within the buyer journey

Simon Harvey February 22, 2014 8 mins
How To Effectively Use Content Within the Buyer Journey
There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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An enterprise marketer's worst nightmares

Simon Harvey February 19, 2014 7 mins
An Enterprise Marketer's Worst Nightmares
As modern enterprise marketers, we have a lot on our plate. Creating, optimising and constantly improving marketing strategies to attract and convert enough leads can feel like a real weight on our shoulders. Out of the numerous daily ...
Topics: Marketing Strategy, Pipeline Generation
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5 examples of Killer enterprise content marketing

Simon Harvey February 17, 2014 7 mins
5 Examples Of Killer Enterprise Content Marketing
Killer content marketing refers to the creation and distribution of various content assets that can be labelled as unique, valuable, contextual and well-targeted. Implementing that criteria and producing sequences of “killer” content ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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How to plan & execute successful inbound marketing campaigns

Simon Harvey February 5, 2014 8 mins
How to Plan & Execute Successful Inbound Marketing Campaigns
Today’s Inbound Marketing landscape calls for a consistent flow of diverse campaigns, aimed at supporting businesses to achieve a variety of goals and objectives, set for a period of time ahead (annual, quarterly, yearly, etc.) Since we ...
Topics: Marketing Strategy, Pipeline Generation
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New year's resolutions for a marketer

Simon Harvey January 12, 2014 6 mins
New Year's Resolutions for a Marketer
Being successful as a Marketing practitioner is a tall order. It requires you to constantly update your knowledge, skills and creativity, keeping up with the ever-evolving professional environment. In that sense, having just entered a new ...
Topics: Marketing Strategy, Pipeline Generation
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Save the dates: 6 marketing events to watch for in upcoming months (part II)

Simon Harvey October 15, 2013 9 mins
Save The Dates: 6 Marketing Events to Watch For In Upcoming Months Part II
As already noted in Part I, it's marketing conference season and there are some really exciting marketing events looming over the next couple of months. Part I presented three big events in October and at the beginning of November. Part II ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Save the dates: 6 marketing events to watch for in the upcoming months (part I)

Simon Harvey October 1, 2013 9 mins
Save The Dates: 6 Marketing Events to Watch For In The Upcoming Months (Part I)
Call-to-action for marketers, sales representatives and other inbound geeks: I hope you had a good summer because we are moving indoors. Summer is the high season for music festivals and exotic holidays but the next couple of months are ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Content recycling for sustainable marketing

Simon Harvey September 21, 2013 8 mins
Content Recycling For Sustainable Marketing
There's this saying that everything new is something old that's been well-forgotten. Well, yes and no. It is naïve to assume that all content is always fresh and entirely new. Imagine if that were right – we'd either see much less content ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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