A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the question we asked was: who pays for the drinks? Today I want to tell you how to use your …
The Go-To-Market Blog
Pipeline Generation
The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying well-distributed lead nurturing initiatives as marketers. For a prospect to become a fully …
B2B marketing has undergone many revolutions in its journey towards adoption of lead nurturing processes. The concept of content marketing lies at the core of every modern company’s strategy for building awareness, generating high-quality …