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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

The state of marketing in 2017: a futuristic blog post

Mila Staneva December 20, 2016 6 mins
The State of Marketing in 2017: A Futuristic Blog Post
We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the ...
Topics: Marketing Strategy, Pipeline Generation
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What NOT to do on social media

Mila Staneva November 7, 2016 8 mins
What NOT to do on Social Media
Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is what every enlightened master should be able to do. But most people are not masters. Most ...
Topics: Social Media Marketing
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Social media strategy (part 4): choosing the right channel

Mila Staneva October 28, 2016 10 mins
Social Media Strategy (Part 4): Choosing the Right Channel
Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing Strategy. So far we have discussed the why, how and what for of Social Media, it’s about time ...
Topics: Social Media Marketing, Pipeline Generation
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Social media strategy (part 3): the plan of attack

Mila Staneva August 31, 2016 9 mins
Social Media Strategy (Part 3): The Plan of Attack
This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having a social media strategy and how to set measurable goals for your business. In this ...
Topics: Social Media Marketing, Pipeline Generation
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Social media strategy (part 2): the calculations

Mila Staneva August 25, 2016 8 mins
Social Media Strategy (Part 2): The Calculations
This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social media into your daily agenda and employing the right people to govern your social media ...
Topics: Social Media Marketing, Pipeline Generation
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Social media strategy (part 1): the challenge

Mila Staneva August 12, 2016 11 mins
Social Media Strategy (Part 1): The Challenge
This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted to one aspect of warfare marketing strategy. You are encouraged to take it as the ...
Topics: Social Media Marketing, Pipeline Generation
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What’s happening in the world of digital marketing

Mila Staneva June 2, 2016 7 mins
What’s Happening in the World of Digital Marketing
Our digital marketing consultants provide their advice on what they consider the four most important marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they think only B2C belongs there. ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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The state of digital marketing 2016

Mila Staneva April 7, 2016 7 mins
The State of Digital Marketing 2016
The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top priority for marketers everywhere. The findings of the Gartner's 2015-2016 Chief ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Love in time of marketing

Mila Staneva February 19, 2016 7 mins
Love In Time Of Marketing
St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true love. Here are some tips for building that perfect business relationship. Instead of taking ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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Keep your marketing classy

Mila Staneva January 18, 2016 6 mins
Keep Your Marketing Classy
What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and in the case of the integrated campaign, one which every marketer needs. A long time ago I ...
Topics: Marketing Strategy, Pipeline Generation
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