Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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How much for a white paper?

[Updated: December 2020] Red Adair, the oil well firefighter, famously said: “If you think it's expensive to hire a professional to do the job, wait...

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The state of marketing in 2017: a futuristic blog post

We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting...

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What NOT to do on social media

Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is...

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Social media strategy (part 4): choosing the right channel

Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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Social media strategy (part 3): the plan of attack

This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having...

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Social media strategy (part 2): the calculations

This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social...

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Social media strategy (part 1): the challenge

This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted...

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What’s happening in the world of digital marketing

Our digital marketing consultants provide their advice on what they consider the four most important marketing topics.

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The state of digital marketing 2016

The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top...

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Love in time of marketing

St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true...

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Keep your marketing classy

What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and...

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The marketing world of 2016

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further...

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