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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Marketing in 2015: the force was strong with this one

Mila Staneva December 22, 2015 6 mins
Marketing in 2015: The Force Was Strong With This One
It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas gifts for marketers. It’s time to look back at 2015 and remember why it was important and what ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Get your Christmas marketing present now

Mila Staneva December 10, 2015 2 mins
Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun it is to nurture leads new prospects overnight! Oh... spin the wheel, spin the wheel, spin ...
Topics: Marketing Strategy, Pipeline Generation
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B2B mobile marketing is not happening

Mila Staneva September 1, 2015 9 mins
B2B Mobile Marketing Is Not Happening
Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there is some lack of agreement as to the impact of Mobilegeddon but one thing that is certain: ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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How to run a successful webinar programme: online and offline

Mila Staneva August 19, 2015 7 mins
How to Run a Successful Webinar Programme: Online and Offline
Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of the marketing mix (price, product, promotion and place) , but how many are familiar with ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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To gate, or not to gate, that is the question

Mila Staneva July 2, 2015 8 mins
To Gate, or Not to Gate, That is The Question
There is nothing either good or bad, but thinking makes it so. ― William Shakespeare, Hamlet Every day we are faced with decisions, especially the kind where you find out too late whether you made the right or the wrong one. Every day most ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Happy easter

Mila Staneva April 10, 2015 3 mins
Happy Easter
Now that Easter has passed, you might think all the eggs have been found and the egg hunts are over. We would like to invite you to think again. Here at Demodia, we like to think that egg hunts are fun. Marketing and egg hunts have one ...
Topics: Marketing Strategy, Pipeline Generation
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A sales representative and a marketer walk into a bar - how do they get free drinks?

Mila Staneva April 3, 2015 8 mins
A Sales Representative And A Marketer Walk Into A Bar - How Do They Get Free Drinks?
A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the question we asked was: who pays for the drinks? Today I want to tell you how to use your ...
Topics: Marketing Strategy, Sales Enablement, Pipeline Generation
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Last week today on social media - December 2014

Mila Staneva December 6, 2014 3 mins
Last Week Today On Social Media - Dec 2014
Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media... 8 Social Lessons from @CMIContent’s 2015 B2B Marketing Report Social media is an integral part of content marketing, not just a ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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This week today in enterprise world

Mila Staneva November 20, 2014 5 mins
This Week Today in Enterprise World
The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or in a swimming pool. OpenText VP Highlights Digital First Agenda #OTEW2014 The only clouds ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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The ROI of mixing outbound with inbound marketing

Mila Staneva October 29, 2014 7 mins
The ROI of Mixing Outbound with Inbound Marketing
Once upon a time, Outbound was all the marketing around When was the last time you read something on outbound marketing? Yes, you know, outbound: spending money to make sure your message reaches people. You physically try to get their ...
Topics: Marketing Strategy, Pipeline Generation
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