Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we needed other ways to predict the future last year. It’s been one whole trip around the …
The Go-To-Market Blog
Pipeline Generation
The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial business stability that will ultimately result in a shameful collapse and profit loss of …
The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying well-distributed lead nurturing initiatives as marketers. For a prospect to become a fully …
B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is wrong, but it’s enduring. Even after numerous viral B2B campaign successes, many ask if it’s …
In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t …
One of the secrets to Business Intelligence lies in outsmarting your competition by always having a clear idea of what to do next. Just like in a game of chess, you need to outthink your competitor, being able to predict the situation 2-3 …
To claim that blogs are an important online tool would be an understatement. They're the digital front lines that set the tone an organization uses as it communicates its products, services, and ideas to the market. Blogs need not simply …