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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Did they come true? Revisiting our 2014 marketing predictions

Bianka Banova January 20, 2015 6 mins
Did They Come True? Revisiting Our 2014 Marketing Predictions
Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we needed other ways to predict the future last year. It’s been one whole trip around the ...
Topics: Marketing Strategy, Pipeline Generation
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The missing marketing ingredient: a customer-centric content journey

Bianka Banova December 10, 2014 6 mins
The Missing Marketing Ingredient: A Customer-centric Content Journey
The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial business stability that will ultimately result in a shameful collapse and profit loss of ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Important lessons from B2B viral campaigns done right

Bianka Banova September 23, 2014 6 mins
Important Lessons from B2B Viral Campaigns Done Right
B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is wrong, but it’s enduring. Even after numerous viral B2B campaign successes, many ask if it’s ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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From customers to Promoters: don't stop nurturing your existing clientele.

Bianka Banova September 9, 2014 6 mins
From Customers To Promoters: Don't Stop Nurturing Your Existing Clientele
In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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Our inbound marketing predications for 2014

Bianka Banova January 21, 2014 5 mins
Our Inbound Marketing Predications For 2014
One of the secrets to Business Intelligence lies in outsmarting your competition by always having a clear idea of what to do next. Just like in a game of chess, you need to outthink your competitor, being able to predict the situation 2-3 ...
Topics: Marketing Strategy, Pipeline Generation
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Five other things you can (and should) do with your blog

Bianka Banova September 9, 2013 7 mins
Five Other Things You Can (And Should) Do With Your Blog
To claim that blogs are an important online tool would be an understatement. They're the digital front lines that set the tone an organization uses as it communicates its products, services, and ideas to the market. Blogs need not simply ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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