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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

Top events for digital marketing professionals in Switzerland for 2019

Simon Harvey February 27, 2019 7 mins
Top Events for Digital Marketing Professionals in Switzerland for 2019
Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for digital marketing agencies in Switzerland. Traditionally, Switzerland has has not had the ...
Topics: Marketing Strategy, Pipeline Generation
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The 12 days of marketing Christmas

Simon Harvey December 20, 2017 3 mins
The 12 Days of Marketing Christmas
On the first day of Christmas Demodia sent to me ... a digital marketing plan On the second day of Christmas Demodia sent to me ... 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me ... 3 ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Our 5-step guide to creating a winning digital marketing strategy

Simon Harvey June 26, 2017 8 mins
Our 5-Step Guide to Creating a Winning Digital Marketing Strategy
Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital ...
Topics: Marketing Strategy, Pipeline Generation
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Prospecting tips for enterprise world 2014: before, during & after

Simon Harvey November 5, 2014 12 mins
Prospecting Tips for Enterprise World 2014: Before, During & After
This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the tradeshow booth and pull out our finest branded polo shirts ready for a trip down to Orlando. ...
Topics: Marketing Strategy, Pipeline Generation
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The 3 most common social media mistakes to avoid

Simon Harvey September 2, 2014 8 mins
The 3 Most Common Social Media Mistakes to Avoid
A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for instance, while Facebook and Twitter are popular for B2C, the most popular platform for B2B ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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Top 5 inbound marketing blogs

Simon Harvey July 24, 2014 5 mins
Top 5 Inbound Marketing Blogs
In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and ...
Topics: HubSpot, Marketing Strategy, Pipeline Generation
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Implementing the most efficient marketing practices

Simon Harvey June 11, 2014 7 mins
Implementing the Most Efficient Marketing Practices
Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said, can a business avoid being one of the 75% of startups that fail. However, no business ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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5 examples of great LinkedIn Showcase pages

Simon Harvey May 19, 2014 7 mins
5 Examples of Great LinkedIn Showcase Pages
Is your business targeting more than one audience? If yes, are you already using LinkedIn Showcase Pages? If the answer here is no, it’s high time to learn more about them. LinkedIn Showcase Pages are a great solution for companies that ...
Topics: Social Media Marketing, Content Marketing, Pipeline Generation
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5 upcoming digital marketing webinars to attend

Simon Harvey May 7, 2014 6 mins
5 Upcoming Digital Marketing Webinars To Attend
There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars and more webinars, from introductory to highly specialised. There's so many nowadays that ...
Topics: Marketing Strategy, Pipeline Generation
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What does the new EU data protection regulation mean for marketers?

Simon Harvey April 24, 2014 8 mins
What Does The New EU Data Protection Regulation Mean for Marketers?
March had marketers in Europe somewhat on edge, as they awaited the decision of the European Parliament on the proposed Data Protection Regulation. And, for good reason did they prick up their ears because the new regulation is set to ...
Topics: Marketing Strategy, Pipeline Generation
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European countries that should invest in inbound marketing

Simon Harvey April 15, 2014 6 mins
European Countries That Should Invest in Inbound Marketing
While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound holds great potential for a variety of companies. But more than anything, it is a great ...
Topics: Marketing Strategy, Pipeline Generation
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