Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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Top events for digital marketing professionals in Switzerland for 2019

Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for...

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The 12 days of marketing Christmas

On the first day of Christmas Demodia sent to me ... a digital marketing plan

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Our 5-step guide to creating a winning digital marketing strategy

Does your business have a digital marketing strategy?

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Prospecting tips for enterprise world 2014: before, during & after

This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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3 ways to improve your content marketing plan

In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot...

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The 3 most common social media mistakes to avoid

A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for...

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Top 5 inbound marketing blogs

In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest,...

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Implementing the most efficient marketing practices

Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said,...

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5 examples of great LinkedIn Showcase pages

Is your business targeting more than one audience? If yes, are you already using LinkedIn Showcase Pages? If the answer here is no, it’s high time...

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5 upcoming digital marketing webinars to attend

There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars...

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What does the new EU data protection regulation mean for marketers?

March had marketers in Europe somewhat on edge, as they awaited the decision of the European Parliament on the proposed Data Protection Regulation....

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European countries that should invest in inbound marketing

While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound...

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