Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for digital marketing agencies in Switzerland. Traditionally, Switzerland has has not had the …
The Go-To-Market Blog
Pipeline Generation
On the first day of Christmas Demodia sent to me ... a digital marketing plan On the second day of Christmas Demodia sent to me ... 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me ... 3 …
Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital …
This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the tradeshow booth and pull out our finest branded polo shirts ready for a trip down to Orlando. …
In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot across the bow of traditional SEO, signalling that Google’s algorithms would be working …
A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for instance, while Facebook and Twitter are popular for B2C, the most popular platform for B2B …
In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and …
Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said, can a business avoid being one of the 75% of startups that fail. However, no business …
There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars and more webinars, from introductory to highly specialised. There's so many nowadays that …
March had marketers in Europe somewhat on edge, as they awaited the decision of the European Parliament on the proposed Data Protection Regulation. And, for good reason did they prick up their ears because the new regulation is set to …
While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound holds great potential for a variety of companies. But more than anything, it is a great …
Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day tasks and dealings. But in order to keep a proper perspective, it might be good to take a …