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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

What is a lead magnet?

Simon Harvey November 29, 2021 11 mins
what-is-a-lead-magnet
Create your own lead magnet in 3 easy steps You want to attract visitors to your website, but you have no idea how. Or perhaps your website generates traffic, but you don’t really know how to begin to use it to your advantage. We’ve seen ...
Topics: Marketing Strategy, Pipeline Generation
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How do I get more leads? The 5 secrets of all successful content

Simon Harvey July 13, 2021 10 mins
Bee flying over flower
These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever. However, in digital marketing, every customer begins with that all-important first click. A ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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Review of 2020 marketing changes and trends for 2021

Simon Harvey January 6, 2021 13 mins
2020Marketing
The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same forever. Many of us had got comfortable working in our old, traditional ways. Then suddenly we ...
Topics: Marketing Strategy, Marketing Resources, Pipeline Generation
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What is Account-Based Marketing?

Simon Harvey December 15, 2020 15 mins
account-based marketing
Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing to a mass of leads and potential customers, you use targetted content in targetted areas ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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OpenText SolEx Partners launch their first conference

Simon Harvey August 27, 2020 3 mins
SolEx Expo
Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution Extension (SolEx) programme, SolEx Expo sees some of the foremost OpenText partners demonstrating ...
Topics: Pipeline Generation
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How to host a virtual event

Simon Harvey May 21, 2020 11 mins
How to Host a Virtual Event
Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their employees to work from home during the Corona Virus pandemic, and according to Global Workplace ...
Topics: Marketing Strategy, Pipeline Generation
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How do you reach prospects when you can’t run events?

Simon Harvey March 24, 2020 7 mins
How do you reach prospects when you can’t run events?
Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the world's biggest and best events and marketing activities. While this helps with the immediate ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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All about account-based marketing

Simon Harvey March 10, 2020 10 mins
All About Account-Based Marketing
Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based marketing and selling is the way forward. What exactly does it mean? What kinds of ...
Topics: Marketing Strategy, Marketing Resources
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How to use YouTube for B2B marketing

Simon Harvey August 20, 2019 12 mins
Using B2B YouTube Marketing
Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B marketing strategy? As any good digital marketer knows, eyes on your website often translate to ...
Topics: Marketing Strategy, Pipeline Generation
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What are the best inbound marketing agencies in Switzerland

Simon Harvey May 28, 2019 19 mins
What are the best inbound marketing agencies in Switzerland
The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established norm in businesses of all sizes. In this arena, Switzerland has long been very competitive. ...
Topics: Marketing Automation, Marketing Strategy, Pipeline Generation
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Integrated marketing, not outbound vs inbound

Simon Harvey April 10, 2019 9 mins
Integrated Marketing, Not Outbound vs Inbound
As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest trends in the industry. Marketing automation, content marketing, social media presence and ...
Topics: Marketing Strategy, Pipeline Generation
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