Create your own lead magnet in 3 easy steps You want to attract visitors to your website, but you have no idea how. Or perhaps your website generates traffic, but you don’t really know how to begin to use it to your advantage. We’ve seen …
The Go-To-Market Blog
Pipeline Generation
These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever. However, in digital marketing, every customer begins with that all-important first click. A …
A starting guide to lead generation Nobody sets out to fail when starting their business. Entrepreneurs put strategies into place for sales techniques, marketing, revenue generation, and a myriad of other vital elements that are necessary …
The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same forever. Many of us had got comfortable working in our old, traditional ways. Then suddenly we …
Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing to a mass of leads and potential customers, you use targetted content in targetted areas …
Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution Extension (SolEx) programme, SolEx Expo sees some of the foremost OpenText partners demonstrating …
Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their employees to work from home during the Corona Virus pandemic, and according to Global Workplace …
Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the world's biggest and best events and marketing activities. While this helps with the immediate …
Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based marketing and selling is the way forward. What exactly does it mean? What kinds of …
Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B marketing strategy? As any good digital marketer knows, eyes on your website often translate to …
The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established norm in businesses of all sizes. In this arena, Switzerland has long been very competitive. …
As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest trends in the industry. Marketing automation, content marketing, social media presence and …