This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having a social media strategy and how to set measurable goals for your business. In this …
The Go-To-Market Blog
Pipeline Generation
This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social media into your daily agenda and employing the right people to govern your social media …
This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted to one aspect of warfare marketing strategy. You are encouraged to take it as the …
Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in the hot weather and wondering what you are missing in the ever-changing world of Social …
St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey” ads. So how about we talk strictly about content marketing? And love. (Come on, just this …
Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media... 8 Social Lessons from @CMIContent’s 2015 B2B Marketing Report Social media is an integral part of content marketing, not just a …
Curiosity might kill the cat, but it keeps the marketer on top of the game. Here is what you might have missed last week, but you should be curious to read... 29 Charts & Stats on What Matters Most to Marketers Right Now The 29 charts …
A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for instance, while Facebook and Twitter are popular for B2C, the most popular platform for B2B …
Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day tasks and dealings. But in order to keep a proper perspective, it might be good to take a …