The Go-To-Market Blog
Pipeline Generation

Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated. So the presentation has to be right. This is even more true for social media, because the …
You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide …
Marketing and advertising are two terms often used interchangeably. Usually, when businesses talk about their advertising, they include marketing in their definition, while others refer to their marketing efforts when in reality, they’re …