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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

5 examples of Killer enterprise content marketing

Simon Harvey February 17, 2014 7 mins
5 Examples Of Killer Enterprise Content Marketing
Killer content marketing refers to the creation and distribution of various content assets that can be labelled as unique, valuable, contextual and well-targeted. Implementing that criteria and producing sequences of “killer” content ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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How to plan & execute successful inbound marketing campaigns

Simon Harvey February 5, 2014 8 mins
How to Plan & Execute Successful Inbound Marketing Campaigns
Today’s Inbound Marketing landscape calls for a consistent flow of diverse campaigns, aimed at supporting businesses to achieve a variety of goals and objectives, set for a period of time ahead (annual, quarterly, yearly, etc.) Since we ...
Topics: Marketing Strategy, Pipeline Generation
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Our inbound marketing predications for 2014

Bianka Banova January 21, 2014 5 mins
Our Inbound Marketing Predications For 2014
One of the secrets to Business Intelligence lies in outsmarting your competition by always having a clear idea of what to do next. Just like in a game of chess, you need to outthink your competitor, being able to predict the situation 2-3 ...
Topics: Marketing Strategy, Pipeline Generation
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New year's resolutions for a marketer

Simon Harvey January 12, 2014 6 mins
New Year's Resolutions for a Marketer
Being successful as a Marketing practitioner is a tall order. It requires you to constantly update your knowledge, skills and creativity, keeping up with the ever-evolving professional environment. In that sense, having just entered a new ...
Topics: Marketing Strategy, Pipeline Generation
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Save the dates: 6 marketing events to watch for in upcoming months (part II)

Simon Harvey October 15, 2013 9 mins
Save The Dates: 6 Marketing Events to Watch For In Upcoming Months Part II
As already noted in Part I, it's marketing conference season and there are some really exciting marketing events looming over the next couple of months. Part I presented three big events in October and at the beginning of November. Part II ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Save the dates: 6 marketing events to watch for in the upcoming months (part I)

Simon Harvey October 1, 2013 9 mins
Save The Dates: 6 Marketing Events to Watch For In The Upcoming Months (Part I)
Call-to-action for marketers, sales representatives and other inbound geeks: I hope you had a good summer because we are moving indoors. Summer is the high season for music festivals and exotic holidays but the next couple of months are ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Content recycling for sustainable marketing

Simon Harvey September 21, 2013 8 mins
Content Recycling For Sustainable Marketing
There's this saying that everything new is something old that's been well-forgotten. Well, yes and no. It is naïve to assume that all content is always fresh and entirely new. Imagine if that were right – we'd either see much less content ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Five other things you can (and should) do with your blog

Bianka Banova September 9, 2013 7 mins
Five Other Things You Can (And Should) Do With Your Blog
To claim that blogs are an important online tool would be an understatement. They're the digital front lines that set the tone an organization uses as it communicates its products, services, and ideas to the market. Blogs need not simply ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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