The Go-To-Market Blog
Pipeline Generation

Keep up-to-date

Subscribe to learn how to take back control of your unstructured information

Most popular

7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

The ultimate guide: All the important image sizes for the major social media channels

Simon Harvey September 12, 2023 3 mins
the-ultimate-guide-all-the-important-image-sizes-for-the-major-social-media-channels
Social media works like the good old book. The title page graphic attracts attention, then the story determines whether you are bored or captivated. So the presentation has to be right. This is even more true for social media, because the ...
Topics: Social Media Marketing, Campaigns
Read more

AI transforming the way we create content

Simon Harvey June 21, 2023 9 mins
ai-transforming-the-way-we-create-content
If you are a content creator, leading a marketing team or have your own small business, you know how time and resources consuming content creation is. We have all been at the point when we see our deadline approaching and feel that the ...
Topics: Content Marketing, Campaigns, Storytelling
Read more

What is the cost of a digital marketing consultant in 2023?

Kyle Schuller June 8, 2023 8 mins
What is the cost of a Digital Marketing Consultant?
At some point, many firms are going to feel compelled to bring in an outside expert to augment their digital marketing efforts. There are plenty of digital marketing experts out there. However, a lot of smaller companies need to consider ...
Topics: Marketing Strategy, Campaigns
Read more

20 posting ideas with storytelling for your success on LinkedIn

Simon Harvey June 6, 2023 9 mins
20-posting-ideas-with-storytelling-for-your-success-on-linkedin
No other social medium promises as many high-quality leads as LinkedIn. The platform with 830 million users worldwide can strengthen credibility and increase visibility. For B2B companies in particular, LinkedIn is the platform with the ...
Topics: Social Media Marketing, Campaigns, Storytelling
Read more

The advantages and limitations of ChatGPT for content creation

Simon Harvey May 9, 2023 8 mins
the-advantages-and-limitations-of-chatgpt-for-content-creation
My new colleague makes me nervous. He can write. Straightforward, precise and almost error-free. Sometimes he can't cope with complicated topics, but otherwise? A real asset. Versatile, accomplished and, above all, incredibly fast. Sure, ...
Topics: Content Marketing, Campaigns, Storytelling, Featured
Read more

The 5 best strategies for selling successfully in difficult times

Simon Harvey January 27, 2023 3 mins
the-5-best-strategies-for-selling-successfully-in-difficult-times
Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more ...
Topics: Marketing Strategy, Campaigns, Storytelling, Featured
Read more

The 5 best marketing tips for difficult times

Simon Harvey January 6, 2023 6 mins
the-5-best-marketing-tips-for-difficult-times
Small and medium-sized businesses in particular, are suffering the consequences of the global pandemic, interrupted supply chains and Russia's terrible war against Ukraine. The explosive rise in energy costs is placing an additional burden ...
Topics: Marketing Strategy, Campaigns, Storytelling, Featured, Messaging
Read more
First Prev 1 9 Next Last