Marketing and advertising are two terms often used interchangeably. Usually, when businesses talk about their advertising, they include marketing in their definition, while others refer to their marketing efforts when in reality, they’re …
The Go-To-Market Blog
Pipeline Generation
No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often - it’s no easy task to diffuse a situation with someone who is frustrated, leaving customer …
One of the first pieces of advice businesses get when beginning digital marketing is to start a blog. However, blogging regularly takes a lot of time and effort, and without understanding why you should be blogging, you’ll end up using …
LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of industries. However, few marketers ever fully realise this channel’s full potential. …
How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over how you’re perceived is largely out of your control - or is it? With platforms like …
Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly deceptive. Most companies do not know the correct way to advertise on LinkedIn, or even the …
You want more sales online, but are not seeing the conversions you want. Despite your best efforts, content and persistence, you’re just not converting prospects to customers from your blogs, emails, social media or your website. Finding a …
Whitepapers can offer a lot of value to your customers, enticing them to invest more into your products and position you as an expert in your field. However, white papers are notoriously challenging to write, and many companies have no …
In the early days of marketing with limited competition and consumer access to information, marketers would flood the airwaves, broadcasting and billboards with their messaging. If you were too small to afford this level of marketing, you …
Digital marketing is the most effective way of generating value - but it isn’t free. Bringing customers in without expending your sales team effort is the dream of every business - but only digital marketing can accomplish this. Having an …
It’s challenging to get people to part with their information, even if you promise to make their experience better. Digital marketers are all too familiar with this challenge as nearly every digital marketing effort relies on some kind of …
The call to action is an essential part of your content Including a call to action in your content pieces is the key to generating value and revenue from your content marketing. Without it, you're simply putting in the effort, time, and …