Pipeline Generation | The Go-To-Market Blog | Demodia (2)

How to avoid a customer service disaster (lessons and examples)

Simon Harvey May 23, 2022 12 mins

No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often - it’s no easy task to diffuse a situation with someone who is frustrated, leaving customer ...

Topics: Lead Nurturing, Marketing Automation, Marketing Strategy, Pipeline Generation, Lead Generation, Featured

How to use blogs as a marketing tool

Simon Harvey May 16, 2022 9 mins

One of the first pieces of advice businesses get when beginning digital marketing is to start a blog. However, blogging regularly takes a lot of time and effort, and without understanding why you should be blogging, you’ll end up using ...

Topics: Content Marketing, Marketing Strategy, Marketing Resources, Pipeline Generation, Lead Generation

How to sell using LinkedIn

Simon Harvey April 26, 2022 10 mins

LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of industries. However, few marketers ever fully realise this channel’s full potential. ...

Topics: Social Media Marketing, Marketing Strategy, Marketing Resources, Pipeline Generation

Building your personal brand on LinkedIn

Simon Harvey April 19, 2022 11 mins

How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over how you’re perceived is largely out of your control - or is it? With platforms like ...

Topics: Social Media Marketing, Marketing Strategy, Marketing Resources, Pipeline Generation

What is the cost of advertising on LinkedIn?

Simon Harvey March 29, 2022 11 mins

Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly deceptive. Most companies do not know the correct way to advertise on LinkedIn, or even the ...

Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation, Featured

The Valentine Customer Messaging Method

Simon Harvey February 11, 2022 11 mins

You want more sales online, but are not seeing the conversions you want. Despite your best efforts, content and persistence, you’re just not converting prospects to customers from your blogs, emails, social media or your website. Finding a ...

Topics: Content Marketing, Marketing Strategy, Website Design, Pipeline Generation, Lead Generation

6 steps to writing a white paper

Simon Harvey February 4, 2022 12 mins

Whitepapers can offer a lot of value to your customers, enticing them to invest more into your products and position you as an expert in your field. However, white papers are notoriously challenging to write, and many companies have no ...

Topics: Content Marketing, Marketing Strategy, Marketing Resources, Pipeline Generation

A guide to content marketing

Simon Harvey January 25, 2022 13 mins

In the early days of marketing with limited competition and consumer access to information, marketers would flood the airwaves, broadcasting and billboards with their messaging. If you were too small to afford this level of marketing, you ...

Topics: Content Marketing, Marketing Strategy, Pipeline Generation

How much does digital marketing cost?

Simon Harvey January 7, 2022 13 mins

Digital marketing is the most effective way of generating value - but it isn’t free. Bringing customers in without expending your sales team effort is the dream of every business - but only digital marketing can accomplish this. Having an ...

Topics: Marketing Strategy, Marketing Resources, Pipeline Generation

What is gated content?

Simon Harvey December 20, 2021 7 mins

It’s challenging to get people to part with their information, even if you promise to make their experience better. Digital marketers are all too familiar with this challenge as nearly every digital marketing effort relies on some kind of ...

Topics: Content Marketing, Marketing Strategy, Marketing Resources, Pipeline Generation

How to create the perfect call to action

Simon Harvey December 9, 2021 9 mins

The call to action is an essential part of your content Including a call to action in your content pieces is the key to generating value and revenue from your content marketing. Without it, you're simply putting in the effort, time, and ...

Topics: Content Marketing, Marketing Strategy, Pipeline Generation

How to create a content strategy

Simon Harvey December 6, 2021 14 mins

Create a content marketing strategy in 5 steps Today's consumers have a big appetite for elevated brand experiences. They expect to receive personalised content at the right time by the right channel. It's up to us as marketers to push the ...

Topics: Content Marketing, Marketing Strategy, Pipeline Generation, Featured

The Go-To-Market Blog
Pipeline Generation

Most popular

How to avoid a customer service disaster (lessons and examples)

How to use blogs as a marketing tool

How to sell using LinkedIn

Building your personal brand on LinkedIn

What is the cost of advertising on LinkedIn?

The Valentine Customer Messaging Method

6 steps to writing a white paper

A guide to content marketing

How much does digital marketing cost?

What is gated content?

How to create the perfect call to action

How to create a content strategy

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About Demodia

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Pipeline Generation