Blog posts are the baseline of a great content marketing strategy If you want to bring customers to you, a great content marketing campaign should be your first objective - but where do you start? One of the best ways to set a solid base …
The Go-To-Market Blog
Pipeline Generation
Create your own lead magnet in 3 easy steps You want to attract visitors to your website, but you have no idea how. Or perhaps your website generates traffic, but you don’t really know how to begin to use it to your advantage. We’ve seen …
These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever. However, in digital marketing, every customer begins with that all-important first click. A …
A starting guide to lead generation Nobody sets out to fail when starting their business. Entrepreneurs put strategies into place for sales techniques, marketing, revenue generation, and a myriad of other vital elements that are necessary …
The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same forever. Many of us had got comfortable working in our old, traditional ways. Then suddenly we …
Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing to a mass of leads and potential customers, you use targetted content in targetted areas …
[Updated: December 2020] Red Adair, the oil well firefighter, famously said: “If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.” I could write a whole white paper about it, but I won’t. …
The concepts of fair exchange and reciprocity are older than any email-based digital marketing campaign - but there’s still a lot of wisdom to be gained from them. Today, we marketers can harness this for our own leads through lead …
Time is money - but should you be paying? Marketing agencies often charge by the hour and exchange minutes for dollars. Effectively, the longer they work on a project, the more you pay them. Ask yourself - does this encourage prompt …
Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution Extension (SolEx) programme, SolEx Expo sees some of the foremost OpenText partners demonstrating …
Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their employees to work from home during the Corona Virus pandemic, and according to Global Workplace …
Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the world's biggest and best events and marketing activities. While this helps with the immediate …