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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

How to write a good blog post

Simon Harvey December 3, 2021 10 mins
how-to-write-a-good-blog-post
Blog posts are the baseline of a great content marketing strategy If you want to bring customers to you, a great content marketing campaign should be your first objective - but where do you start? One of the best ways to set a solid base ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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What is a lead magnet?

Simon Harvey November 29, 2021 11 mins
what-is-a-lead-magnet
Create your own lead magnet in 3 easy steps You want to attract visitors to your website, but you have no idea how. Or perhaps your website generates traffic, but you don’t really know how to begin to use it to your advantage. We’ve seen ...
Topics: Marketing Strategy, Pipeline Generation
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How do I get more leads? The 5 secrets of all successful content

Simon Harvey July 13, 2021 10 mins
Bee flying over flower
These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever. However, in digital marketing, every customer begins with that all-important first click. A ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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Review of 2020 marketing changes and trends for 2021

Simon Harvey January 6, 2021 13 mins
2020Marketing
The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same forever. Many of us had got comfortable working in our old, traditional ways. Then suddenly we ...
Topics: Marketing Strategy, Marketing Resources, Pipeline Generation
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What is Account-Based Marketing?

Simon Harvey December 15, 2020 15 mins
account-based marketing
Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing to a mass of leads and potential customers, you use targetted content in targetted areas ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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OpenText SolEx Partners launch their first conference

Simon Harvey August 27, 2020 3 mins
SolEx Expo
Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution Extension (SolEx) programme, SolEx Expo sees some of the foremost OpenText partners demonstrating ...
Topics: Pipeline Generation
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How to host a virtual event

Simon Harvey May 21, 2020 11 mins
How to Host a Virtual Event
Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their employees to work from home during the Corona Virus pandemic, and according to Global Workplace ...
Topics: Marketing Strategy, Pipeline Generation
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How do you reach prospects when you can’t run events?

Simon Harvey March 24, 2020 7 mins
How do you reach prospects when you can’t run events?
Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the world's biggest and best events and marketing activities. While this helps with the immediate ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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