Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based marketing and selling is the way forward. What exactly does it mean? What kinds of …
The Go-To-Market Blog
Pipeline Generation
Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B marketing strategy? As any good digital marketer knows, eyes on your website often translate to …
The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established norm in businesses of all sizes. In this arena, Switzerland has long been very competitive. …
As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest trends in the industry. Marketing automation, content marketing, social media presence and …
Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for digital marketing agencies in Switzerland. Traditionally, Switzerland has has not had the …
Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital arena for online marketers. For the reason, over the past few years we have seen marketing …
If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out. What is a white paper? The short answer is that a white paper is a document that answers a …
A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a lot of companies will scratch their heads but not consider a major overhaul to their …
In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed and responsiveness, values which are more important in business today than ever. If your …
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do …
Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing a major marketing campaign, a careful survey of a firm’s brand identity is mandatory. A …
We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating developments in online marketing and communication. We have already discussed our digital …