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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

All about account-based marketing

Simon Harvey March 10, 2020 10 mins
All About Account-Based Marketing
Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based marketing and selling is the way forward. What exactly does it mean? What kinds of ...
Topics: Marketing Strategy, Marketing Resources
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How to use YouTube for B2B marketing

Simon Harvey August 20, 2019 12 mins
Using B2B YouTube Marketing
Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B marketing strategy? As any good digital marketer knows, eyes on your website often translate to ...
Topics: Marketing Strategy, Pipeline Generation
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What are the best inbound marketing agencies in Switzerland

Simon Harvey May 28, 2019 19 mins
What are the best inbound marketing agencies in Switzerland
The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established norm in businesses of all sizes. In this arena, Switzerland has long been very competitive. ...
Topics: Marketing Automation, Marketing Strategy, Pipeline Generation
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Integrated marketing, not outbound vs inbound

Simon Harvey April 10, 2019 9 mins
Integrated Marketing, Not Outbound vs Inbound
As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest trends in the industry. Marketing automation, content marketing, social media presence and ...
Topics: Marketing Strategy, Pipeline Generation
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Top events for digital marketing professionals in Switzerland for 2019

Simon Harvey February 27, 2019 7 mins
Top Events for Digital Marketing Professionals in Switzerland for 2019
Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for digital marketing agencies in Switzerland. Traditionally, Switzerland has has not had the ...
Topics: Marketing Strategy, Pipeline Generation
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5 reasons why your Marketing campaign isn't working

Angela Galvin September 18, 2018 7 mins
5 Reasons Why Your Marketing Campaign Isn't Working
A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a lot of companies will scratch their heads but not consider a major overhaul to their ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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What is agile marketing… and why should I care?

Kyle Schuller March 27, 2018 6 mins
What Is Agile Marketing… And Why Should I Care?
In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed and responsiveness, values which are more important in business today than ever. If your ...
Topics: Marketing Automation, Marketing Strategy
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The trade-offs of using an outside marketing agency versus in-house talent

Kyle Schuller March 1, 2018 7 mins
The Trade-Offs of Using an Outside Marketing Agency Versus In-House Talent
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Your brand identity checklist

Kyle Schuller February 22, 2018 6 mins
Your Brand Identity Checklist
Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing a major marketing campaign, a careful survey of a firm’s brand identity is mandatory. A ...
Topics: Marketing Strategy, Featured
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5 email marketing trends for 2018

Kyle Schuller February 13, 2018 7 mins
5 Email Marketing Trends for 2018
We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating developments in online marketing and communication. We have already discussed our digital ...
Topics: Marketing Strategy, Email Marketing, Pipeline Generation
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