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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

3 marketing myths debunked in 2017

Kyle Schuller February 8, 2018 7 mins
3 Marketing Myths Debunked in 2017
With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will hold, concerning both email marketing trends and our digital marketing forecast for 2018. In ...
Topics: Marketing Strategy, Pipeline Generation
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The 12 days of marketing Christmas

Simon Harvey December 20, 2017 3 mins
The 12 Days of Marketing Christmas
On the first day of Christmas Demodia sent to me ... a digital marketing plan On the second day of Christmas Demodia sent to me ... 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me ... 3 ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Our digital marketing forecast for 2018

Kyle Schuller December 12, 2017 7 mins
Our Digital Marketing Forecast for 2018
Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts much more fun and hopefully more interesting for you too. This year is no exception, so welcome to our 2017 year-end blog ...
Topics: Marketing Strategy, Pipeline Generation
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Use lead nurturing to support the buyer journey

Angela Galvin October 24, 2017 7 mins
Using Lead Nurturing to Support the Buyer Journey
To turn your prospects into clients, you’ve got to nurture your leads. Why is lead nurturing so critical? Most new visitors to your website aren’t yet ready to buy a product. To earn their trust, and convince them they need your help, ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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How to create ads your users won’t hate (and Google won’t penalize)

Kyle Schuller August 4, 2017 7 mins
How To Create Ads Your Users Won’t Hate (and Google Won’t Penalize)
You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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Our 5-step guide to creating a winning digital marketing strategy

Simon Harvey June 26, 2017 8 mins
Our 5-Step Guide to Creating a Winning Digital Marketing Strategy
Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital ...
Topics: Marketing Strategy, Pipeline Generation
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The state of marketing in 2017: a futuristic blog post

Mila Staneva December 20, 2016 6 mins
The State of Marketing in 2017: A Futuristic Blog Post
We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the ...
Topics: Marketing Strategy, Pipeline Generation
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What NOT to do on social media

Mila Staneva November 7, 2016 8 mins
What NOT to do on Social Media
Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is what every enlightened master should be able to do. But most people are not masters. Most ...
Topics: Social Media Marketing
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Social media strategy (part 4): choosing the right channel

Mila Staneva October 28, 2016 10 mins
Social Media Strategy (Part 4): Choosing the Right Channel
Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing Strategy. So far we have discussed the why, how and what for of Social Media, it’s about time ...
Topics: Social Media Marketing, Pipeline Generation
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Social media strategy (part 3): the plan of attack

Mila Staneva August 31, 2016 9 mins
Social Media Strategy (Part 3): The Plan of Attack
This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having a social media strategy and how to set measurable goals for your business. In this ...
Topics: Social Media Marketing, Pipeline Generation
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Social media strategy (part 2): the calculations

Mila Staneva August 25, 2016 8 mins
Social Media Strategy (Part 2): The Calculations
This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social media into your daily agenda and employing the right people to govern your social media ...
Topics: Social Media Marketing, Pipeline Generation
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Social media strategy (part 1): the challenge

Mila Staneva August 12, 2016 11 mins
Social Media Strategy (Part 1): The Challenge
This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted to one aspect of warfare marketing strategy. You are encouraged to take it as the ...
Topics: Social Media Marketing, Pipeline Generation
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