With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will hold, concerning both email marketing trends and our digital marketing forecast for 2018. In …
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On the first day of Christmas Demodia sent to me ... a digital marketing plan On the second day of Christmas Demodia sent to me ... 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me ... 3 …
Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts much more fun and hopefully more interesting for you too. This year is no exception, so welcome to our 2017 year-end blog …
To turn your prospects into clients, you’ve got to nurture your leads. Why is lead nurturing so critical? Most new visitors to your website aren’t yet ready to buy a product. To earn their trust, and convince them they need your help, …
You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, …
Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital …
We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the …
Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is what every enlightened master should be able to do. But most people are not masters. Most …
Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing Strategy. So far we have discussed the why, how and what for of Social Media, it’s about time …
This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having a social media strategy and how to set measurable goals for your business. In this …
This is the second in a series of blog posts about The Art of Marketing Strategy and tactics. In our first post, we talked about scheduling social media into your daily agenda and employing the right people to govern your social media …
This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted to one aspect of warfare marketing strategy. You are encouraged to take it as the …