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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

What’s happening in the world of digital marketing

Mila Staneva June 2, 2016 7 mins
What’s Happening in the World of Digital Marketing
Our digital marketing consultants provide their advice on what they consider the four most important marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they think only B2C belongs there. ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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The state of digital marketing 2016

Mila Staneva April 7, 2016 7 mins
The State of Digital Marketing 2016
The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top priority for marketers everywhere. The findings of the Gartner's 2015-2016 Chief ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Love in time of marketing

Mila Staneva February 19, 2016 7 mins
Love In Time Of Marketing
St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true love. Here are some tips for building that perfect business relationship. Instead of taking ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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Keep your marketing classy

Mila Staneva January 18, 2016 6 mins
Keep Your Marketing Classy
What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and in the case of the integrated campaign, one which every marketer needs. A long time ago I ...
Topics: Marketing Strategy, Pipeline Generation
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Marketing in 2015: the force was strong with this one

Mila Staneva December 22, 2015 6 mins
Marketing in 2015: The Force Was Strong With This One
It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas gifts for marketers. It’s time to look back at 2015 and remember why it was important and what ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Get your Christmas marketing present now

Mila Staneva December 10, 2015 2 mins
Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun it is to nurture leads new prospects overnight! Oh... spin the wheel, spin the wheel, spin ...
Topics: Marketing Strategy, Pipeline Generation
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B2B mobile marketing is not happening

Mila Staneva September 1, 2015 9 mins
B2B Mobile Marketing Is Not Happening
Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there is some lack of agreement as to the impact of Mobilegeddon but one thing that is certain: ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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How to run a successful webinar programme: online and offline

Mila Staneva August 19, 2015 7 mins
How to Run a Successful Webinar Programme: Online and Offline
Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of the marketing mix (price, product, promotion and place) , but how many are familiar with ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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To gate, or not to gate, that is the question

Mila Staneva July 2, 2015 8 mins
To Gate, or Not to Gate, That is The Question
There is nothing either good or bad, but thinking makes it so. ― William Shakespeare, Hamlet Every day we are faced with decisions, especially the kind where you find out too late whether you made the right or the wrong one. Every day most ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Happy easter

Mila Staneva April 10, 2015 3 mins
Happy Easter
Now that Easter has passed, you might think all the eggs have been found and the egg hunts are over. We would like to invite you to think again. Here at Demodia, we like to think that egg hunts are fun. Marketing and egg hunts have one ...
Topics: Marketing Strategy, Pipeline Generation
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