Our digital marketing consultants provide their advice on what they consider the four most important marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they think only B2C belongs there. …
The Go-To-Market Blog
Pipeline Generation
The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top priority for marketers everywhere. The findings of the Gartner's 2015-2016 Chief …
St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true love. Here are some tips for building that perfect business relationship. Instead of taking …
What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and in the case of the integrated campaign, one which every marketer needs. A long time ago I …
Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further ado, let’s welcome 2016 with all the good things it will bring. Influencer/relationship …
It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas gifts for marketers. It’s time to look back at 2015 and remember why it was important and what …
Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun it is to nurture leads new prospects overnight! Oh... spin the wheel, spin the wheel, spin …
Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there is some lack of agreement as to the impact of Mobilegeddon but one thing that is certain: …
Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of the marketing mix (price, product, promotion and place) , but how many are familiar with …
Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in the hot weather and wondering what you are missing in the ever-changing world of Social …
There is nothing either good or bad, but thinking makes it so. ― William Shakespeare, Hamlet Every day we are faced with decisions, especially the kind where you find out too late whether you made the right or the wrong one. Every day most …
Now that Easter has passed, you might think all the eggs have been found and the egg hunts are over. We would like to invite you to think again. Here at Demodia, we like to think that egg hunts are fun. Marketing and egg hunts have one …