Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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A sales representative and a marketer walk into a bar - how do they get free drinks?

A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the...

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Last week today: content marketing roundup

St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey”...

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Did they come true? Revisiting our 2014 marketing predictions

Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we...

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The missing marketing ingredient: a customer-centric content journey

The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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Last Week Today On Social Media - Dec 2014

Last week today on social media - December 2014

Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media...

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This week today in enterprise world

The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or...

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Prospecting tips for enterprise world 2014: before, during & after

This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the...

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The ROI of mixing outbound with inbound marketing

Once upon a time, Outbound was all the marketing around

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Last Week Today on Social Media - Oct 2014

Last week today on social media - October 2014

Curiosity might kill the cat, but it keeps the marketer on top of the game. Here is what you might have missed last week, but you should be curious...

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The top 5 marketing content assets your sales rep needs

The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying...

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Important lessons from B2B viral campaigns done right

B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is...

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3 ways to improve your content marketing plan

In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot...

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