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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

A sales representative and a marketer walk into a bar - how do they get free drinks?

Mila Staneva April 3, 2015 8 mins
A Sales Representative And A Marketer Walk Into A Bar - How Do They Get Free Drinks?
A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the question we asked was: who pays for the drinks? Today I want to tell you how to use your ...
Topics: Marketing Strategy, Sales Enablement, Pipeline Generation
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Did they come true? Revisiting our 2014 marketing predictions

Bianka Banova January 20, 2015 6 mins
Did They Come True? Revisiting Our 2014 Marketing Predictions
Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we needed other ways to predict the future last year. It’s been one whole trip around the ...
Topics: Marketing Strategy, Pipeline Generation
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The missing marketing ingredient: a customer-centric content journey

Bianka Banova December 10, 2014 6 mins
The Missing Marketing Ingredient: A Customer-centric Content Journey
The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial business stability that will ultimately result in a shameful collapse and profit loss of ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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Last week today on social media - December 2014

Mila Staneva December 6, 2014 3 mins
Last Week Today On Social Media - Dec 2014
Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media... 8 Social Lessons from @CMIContent’s 2015 B2B Marketing Report Social media is an integral part of content marketing, not just a ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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This week today in enterprise world

Mila Staneva November 20, 2014 5 mins
This Week Today in Enterprise World
The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or in a swimming pool. OpenText VP Highlights Digital First Agenda #OTEW2014 The only clouds ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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Prospecting tips for enterprise world 2014: before, during & after

Simon Harvey November 5, 2014 12 mins
Prospecting Tips for Enterprise World 2014: Before, During & After
This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the tradeshow booth and pull out our finest branded polo shirts ready for a trip down to Orlando. ...
Topics: Marketing Strategy, Pipeline Generation
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The ROI of mixing outbound with inbound marketing

Mila Staneva October 29, 2014 7 mins
The ROI of Mixing Outbound with Inbound Marketing
Once upon a time, Outbound was all the marketing around When was the last time you read something on outbound marketing? Yes, you know, outbound: spending money to make sure your message reaches people. You physically try to get their ...
Topics: Marketing Strategy, Pipeline Generation
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Last week today on social media - October 2014

Mila Staneva October 10, 2014 4 mins
Last Week Today on Social Media - Oct 2014
Curiosity might kill the cat, but it keeps the marketer on top of the game. Here is what you might have missed last week, but you should be curious to read... 29 Charts & Stats on What Matters Most to Marketers Right Now The 29 charts ...
Topics: Social Media Marketing, Pipeline Generation
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Important lessons from B2B viral campaigns done right

Bianka Banova September 23, 2014 6 mins
Important Lessons from B2B Viral Campaigns Done Right
B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is wrong, but it’s enduring. Even after numerous viral B2B campaign successes, many ask if it’s ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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