In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t …
The Go-To-Market Blog
Pipeline Generation
A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for instance, while Facebook and Twitter are popular for B2C, the most popular platform for B2B …
In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and …
Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said, can a business avoid being one of the 75% of startups that fail. However, no business …
Is your business targeting more than one audience? If yes, are you already using LinkedIn Showcase Pages? If the answer here is no, it’s high time to learn more about them. LinkedIn Showcase Pages are a great solution for companies that …
There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars and more webinars, from introductory to highly specialised. There's so many nowadays that …
March had marketers in Europe somewhat on edge, as they awaited the decision of the European Parliament on the proposed Data Protection Regulation. And, for good reason did they prick up their ears because the new regulation is set to …
While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound holds great potential for a variety of companies. But more than anything, it is a great …
Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day tasks and dealings. But in order to keep a proper perspective, it might be good to take a …
Thanks to the endless capabilities of the World Wide Web, companies nowadays can compete on markets they would have never had the chance to infiltrate more than a decade ago. Do You Localise as You Globalise? Globalization has created …
There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to …
As modern enterprise marketers, we have a lot on our plate. Creating, optimising and constantly improving marketing strategies to attract and convert enough leads can feel like a real weight on our shoulders. Out of the numerous daily …