Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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From customers to Promoters: don't stop nurturing your existing clientele.

In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on...

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The 3 most common social media mistakes to avoid

A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for...

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Top 5 inbound marketing blogs

In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest,...

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Implementing the most efficient marketing practices

Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said,...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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5 examples of great LinkedIn Showcase pages

Is your business targeting more than one audience? If yes, are you already using LinkedIn Showcase Pages? If the answer here is no, it’s high time...

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5 upcoming digital marketing webinars to attend

There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars...

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What does the new EU data protection regulation mean for marketers?

March had marketers in Europe somewhat on edge, as they awaited the decision of the European Parliament on the proposed Data Protection Regulation....

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European countries that should invest in inbound marketing

While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound...

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2014 so far: a look back at the B2B marketing predictions from leading research firms

Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day...

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Best practices for B2B marketing localisation

Thanks to the endless capabilities of the World Wide Web, companies nowadays can compete on markets they would have never had the chance to...

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How to effectively use content within the buyer journey

There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from...

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An enterprise marketer's worst nightmares

As modern enterprise marketers, we have a lot on our plate. Creating, optimising and constantly improving marketing strategies to attract and convert...

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