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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

From customers to Promoters: don't stop nurturing your existing clientele.

Bianka Banova September 9, 2014 6 mins
From Customers To Promoters: Don't Stop Nurturing Your Existing Clientele
In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on transforming leads into customers within the sales cycle. However, lead nurturing doesn’t ...
Topics: Lead Nurturing, Marketing Strategy, Pipeline Generation
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The 3 most common social media mistakes to avoid

Simon Harvey September 2, 2014 8 mins
The 3 Most Common Social Media Mistakes to Avoid
A great social media campaign is essential to growing your business, even for B2B firms. B2B social media efforts naturally differ from B2C—for instance, while Facebook and Twitter are popular for B2C, the most popular platform for B2B ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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Top 5 inbound marketing blogs

Simon Harvey July 24, 2014 5 mins
Top 5 Inbound Marketing Blogs
In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and ...
Topics: HubSpot, Marketing Strategy, Pipeline Generation
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Implementing the most efficient marketing practices

Simon Harvey June 11, 2014 7 mins
Implementing the Most Efficient Marketing Practices
Small businesses, especially startups, are told repeatedly that they should stay lean. Only by treating this idea as a guiding principle, it’s said, can a business avoid being one of the 75% of startups that fail. However, no business ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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5 examples of great LinkedIn Showcase pages

Simon Harvey May 19, 2014 7 mins
5 Examples of Great LinkedIn Showcase Pages
Is your business targeting more than one audience? If yes, are you already using LinkedIn Showcase Pages? If the answer here is no, it’s high time to learn more about them. LinkedIn Showcase Pages are a great solution for companies that ...
Topics: Social Media Marketing, Content Marketing, Pipeline Generation
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5 upcoming digital marketing webinars to attend

Simon Harvey May 7, 2014 6 mins
5 Upcoming Digital Marketing Webinars To Attend
There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars and more webinars, from introductory to highly specialised. There's so many nowadays that ...
Topics: Marketing Strategy, Pipeline Generation
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What does the new EU data protection regulation mean for marketers?

Simon Harvey April 24, 2014 8 mins
What Does The New EU Data Protection Regulation Mean for Marketers?
March had marketers in Europe somewhat on edge, as they awaited the decision of the European Parliament on the proposed Data Protection Regulation. And, for good reason did they prick up their ears because the new regulation is set to ...
Topics: Marketing Strategy, Pipeline Generation
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European countries that should invest in inbound marketing

Simon Harvey April 15, 2014 6 mins
European Countries That Should Invest in Inbound Marketing
While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound holds great potential for a variety of companies. But more than anything, it is a great ...
Topics: Marketing Strategy, Pipeline Generation
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2014 so far: a look back at the B2B marketing predictions from leading research firms

Simon Harvey April 10, 2014 8 mins
2014 So Far: A Look Back at the B2B Marketing Predictions From Leading Research Firms
Before you know it, it's already April. We're well into the year and in taking care of business might have gotten somewhat immersed in day-to-day tasks and dealings. But in order to keep a proper perspective, it might be good to take a ...
Topics: Social Media Marketing, Marketing Strategy, Pipeline Generation
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Best practices for B2B marketing localisation

Simon Harvey March 11, 2014 5 mins
The Internationalisation of Business: Best Practices for B2B Marketing Localisation
Thanks to the endless capabilities of the World Wide Web, companies nowadays can compete on markets they would have never had the chance to infiltrate more than a decade ago. Do You Localise as You Globalise? Globalization has created ...
Topics: Marketing Strategy, Pipeline Generation
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How to effectively use content within the buyer journey

Simon Harvey February 22, 2014 8 mins
How To Effectively Use Content Within the Buyer Journey
There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to ...
Topics: Content Marketing, Marketing Strategy, Pipeline Generation
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An enterprise marketer's worst nightmares

Simon Harvey February 19, 2014 7 mins
An Enterprise Marketer's Worst Nightmares
As modern enterprise marketers, we have a lot on our plate. Creating, optimising and constantly improving marketing strategies to attract and convert enough leads can feel like a real weight on our shoulders. Out of the numerous daily ...
Topics: Marketing Strategy, Pipeline Generation
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