In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.
To make the story interesting for your customer, make them the hero.
Your hero is going to be your ideal customer. So, to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail.
In today's episode, Simon Harvey and Daniel Kleber will show you how to identify your hero.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
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Or, if you prefer, you can read the full transcript of this episode.