Parkland Direct
Parkland Direct is a full-service litho print and envelope manufacturer founded in 1978, specializing in high-end embellishments like foiling, embossing, and specialty coatings. They help brands achieve higher engagement and response through creative, tactile direct mail envelopes
- “Envelopes that get opened®” hero statement positions customer’s mail as their story’s opening act.
- Free creative mailer narrative invites users into a month by month design discovery journey.
Good use of storytelling
- Haptic visuals evoke sensory connection through touch-focused imagery.
- Sample book sign-up creates a tangible, unfolding narrative experience.
- Blog content (LabelExpo, hot foil stamping) demonstrates expertise via industry storytelling.
Messaging mistakes
- Dense text blocks hinder quick understanding.
- Generic CTAs (“Sign Up,” “Request Samples”) lack urgency.
- Blog section visually flat, fails to guide engaging journey.
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