AMS (Automated Machine Systems, Inc.)
AMS (Automated Machine Systems, Inc.) designs, builds, and implements custom factory automation solutions—such as nut insertion platforms, precision fastening, leak testing, and robotic systems—for manufacturers across industries. Founded in Cincinnati in 2000, their team ensures on-time, on-budget delivery through a transparent 17-step process and 24/7 support.
- 17-step “Surefire Automation Plan” roadmap frames client journey like a hero’s quest
- Veteran testimonials (“exceeded expectations” etc.) position client as mission-success protagonists
Good use of storytelling
- Emotive “tired of over-promises” hook builds audience empathy and urgency
- Visual workflow diagrams clarify complex processes in an inviting way
- 24/7 hotline proof and “Best Places to Work” awards boost trust
Messaging mistakes
- Multiple CTAs (“Book Meeting,” “Try ROI Tool”) dilute focus
- Homepage heavy in text blocks reduces scannability
- Lacks client imagery to anchor emotional storytelling
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