Building Champions
Building Champions is a leadership and team development coaching firm that empowers individuals and organizations to enhance performance, clarity, and impact. They offer tailored coaching programs, workshops, podcasts, and free leadership tools to cultivate focused, high-capacity leaders
- Hero’s-journey framework: client as hero, coaches as expert guides.
- Educational resources (“Free Tools”) bring storytelling through progressive leadership development.
Good use of storytelling
- Interactive podcast “The Science of Building Champions” builds personal connection
- Free Focus Plan and Vision tools outline clear transformation path
- Founder-guided “Coaching Journeys” reinforce expert-led transformation narrative.
Messaging mistakes
- Overwhelming resource options dilute primary action pathway.
- Generic CTAs (“Book a Free 30‑Minute Call”) lack urgency.
- Site visuals are minimalist, missing emotionally engaging imagery.
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