Lovejoy & Numbers
Lovejoy & Numbers is a boutique bookkeeping and accounting firm specializing in helping small businesses and nonprofits regain clarity by taking control of their finances. Led by Jana Lovejoy, CPA and certified QuickBooks specialist, they transform financial chaos into confident business decisions through expert systems and coaching
- “Chaos-to-clarity” narrative arc frames financial overwhelm → empowered control journey.
- Three-step client onboarding path (Call → Package → Clarity) outlines transformation.
Good use of storytelling
- Founder’s heartfelt origin story builds trust and authenticity.
- Emotional customer testimonials validate transformative impact.
- Milestone visuals simplify progression and boost confidence.
Messaging mistakes
- Repetitive CTAs (“Book a Call”) create monotony.
- Dense text blocks hinder quick scanning.
- No case-study visuals to illustrate real client results.
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