Dimartech
Dimartech designs and fabricates custom industrial process equipment—like pressure vessels and air separators—for mining, energy, and chemical industries since 2000. Partnering with clients such as CAT and ADM, they combine engineering precision with storytelling led marketing clarity.
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Hero’s‑journey narrative: clients are framed as problem-solving heroes guided by Dimartech.
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Transformation roadmap: “Assessment → Engineering → Delivery” illustrates clear client process.
Good use of storytelling
- Clear client logos: builds instant credibility.
- Case‑study visuals: gives tangible proof of expertise.
- Heroic positioning: elevates client within the story.
Messaging mistakes
- CTAs duplicated: “Get an estimate” & “Speak with Engineer.”
- Homepage text-heavy: reduces quick readability.
- Limited emotional imagery: few human/client visuals.
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