Crafty
Crafty is a workplace food, beverage, and events provider that enhances office culture through curated pantry programs, cafés, and equipment solutions. They leverage a proprietary platform and dedicated service teams to streamline operations, reduce overhead, and boost employee satisfaction
- Before-and-after comparison with tangible time savings ("70%→15% management time").
- "Humans of Crafty" spotlight series builds personal brand connection
Good use of storytelling
- Platform-demo language highlights control, transparency, operational empowerment.
- Client quotes underscore real-world emotional and operational impact.
- Visuals of snacks and baristas evoke hospitality feeling.
Messaging mistakes
- Frequent “Learn More” CTAs without prioritized conversion path.
- Dense service descriptions reduce quick page scanning.
- Similar section visuals create repetitive visual flow.
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