Donald Miller
Donald Miller is a favorite speaker at every event he headlines. He is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the author of ten books including Building a StoryBrand 2.0, Marketing Made Simple, and How to Grow Your Small Business. Collectively, his books have spent more than a year on the NYT Bestsellers list.
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Hero is the customer; Miller positions himself as the expert guide.
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Clear StoryBrand process emphasized: Character → Problem → Guide → Plan → Success
Good use of storytelling
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Urgent hook: “A speaker every small business owner will love.”
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Clear process steps guide audience journey visually.
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Credible achievements: bestselling author, global keynoter.
Messaging mistakes
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Multiple CTAs like “Inquire” and “View Details” create clutter.
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Homepage text blocks could overwhelm quick readers.
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Lacks client images—mostly abstract visuals.
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