Choose the Perk
Choose the Perk is a leadership and culture development studio that empowers organizations to foster trust‑centered teams through coaching, workshops, and assessments. They emphasize choice and joy, encouraging clients to intentionally “show up” with energy, authenticity, and alignment.
- Emphasis on choice: “you choose how you show up every day.”
- Rich client/testimonial section builds narrative through authentic voices.
Good use of storytelling
- Emotive hook: “Optimize your team your culture your leaders.”
- Personal “Humans of Crafty”–style client quotes for relatability.
- Visual directories spotlight impactful results and key personas.
Messaging mistakes
- Generic CTAs (“Get Started”) lack compelling urgency.
- Dense text sections lower page scannability.
- Lack of case study headings hinders story segmentation.
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