Affinity Consulting
Affinity Consulting is a legal-focused consulting firm that transforms law practices through strategic planning, technology optimization, and team education. They aim to build healthier, more efficient firms by tackling root issues and delivering hands-on support.
- Transformation journey illustrated via “unhealthy firm → healthy, high-impact workplace” narrative.
- Pain point storytelling begins with relatable struggles (“old way” frustrations, overwhelm).
Good use of storytelling
- Origami butterfly visual metaphor symbolizes positive transformation.
- Client pain quotes create emotional relatability.
- Values-forward copy builds trust and organizational identity.
Messaging mistakes
- Absence of concrete case studies leaves outcomes unsubstantiated.
- Generic CTAs (“Schedule A Call”) lack compelling urgency.
- Heavy text blocks reduce scannability and visual engagement.
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