Global Cents (GCI)
Global Cents provides software tools and consulting services to automate document-centric workflows within enterprise platforms like OpenText Content Server and Microsoft SharePoint. With over 25 years’ experience, they empower regulated organizations to streamline processes, reduce errors, and focus on high-value work
- Hero‑journey framing: clients as change-makers guided through workflow transformation.
- Transformation roadmap: visual steps (Request Call → Transform → Quantify results) clarify the journey.
Good use of storytelling
- Urgent problem statement: “Wasting time on manual tasks is costly” evokes emotional resonance.
- Client testimonial: “Building workflows without GCI PowerTools would be like going back to the dark ages.” adds authenticity
- Execution roadmap icons simplify the complex process into an easy-to-follow narrative—even before scrolling .
Messaging mistakes
- Dense text blocks hinder quick readability and dilute storytelling impact.
- Minimal imagery of people or clients weakens the human connection element in storytelling.
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