Aviation Personnel International

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Aviation Personnel International is a woman‑owned, global recruitment firm specializing in talent acquisition and HR solutions for business and private aviation. They support organizations with workforce planning, compensation consulting, health assessments, and recruitment trends in the aviation sector.  

  • “Zoe’s Story” personal narrative grounds services in real emotional journey.
  • Press/news section highlights thought leadership and industry relevance.

Good use of storytelling 

  • Personal “Zoe’s Story” shares vulnerability and success.
  • “Reverse Mentorship” article conveys innovative workplace culture. 
  • Founder/journalist voice adds authenticity and human connection.

 

Messaging mistakes 

  • No home page case studies to show professional outcomes.
  • CTAs generic, lacking urgency or specific next steps.
  • Blog posts scattered, weak visual storytelling hierarchy.
aviation-personnelB2B-storytelling-website-example
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