Arrow Payments
Arrow Payments is a woman‑owned, PCI-qualified payment solutions advisor focused on simplifying higher‑education financial systems. They deliver secure discovery, compliance, implementation, and ongoing support to help colleges modernize payments and optimize revenue
- “Discovery project” narrative frames Arrow as trusted guide conducting in depth system audits.
- University case stories illustrate transformation via improved compliance and streamlined processes.
Good use of storytelling
- “Business is personal” copy builds human-centered emotional anchor
- Discovery stepwise journey simplifies complex technical services.
- Blog insights spotlight trends, reinforcing thought leadership credibility.
Messaging mistakes
- Homepage lacks emotional visuals or human faces.
- CTAs like “Get Started” generic, missing urgency.
- Services listed flatly, without narrative benefits tied to transformation.
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