The Collaborative
The Collaborative is a business systems consultancy that helps businesses streamline their process. We worked with them to create a sleek, modern site with vibrant pops of color that makes it easy for potential clients to see what they offer and schedule a consult.
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Hero’s‑journey narrative: client as hero achieving success with The Collaborative as guide
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Clear transformation roadmap (Clarify → Simplify → Quantify) maps client’s workflow evolution
Good use of storytelling
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Client testimonials voice genuine impact and satisfaction
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Visual roadmap icons guide reader through client journey progression
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“Enjoy your free time” finale message establishes emotional payoff
Messaging mistakes
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Too many CTAs (“Schedule a Call”) dilute user focus.
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Homepage is text-heavy, hindering quick scanning.
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Lacks industry-specific case visuals on main page.
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