Revenue Operations | The Go-To-Market Blog | Demodia | Simon Harvey (3)

4 Digital Marketing Tactics for Manufacturers

Simon Harvey February 25, 2022 21 mins

whats-the-difference-between-hubspot-cms-starter-pro-&-enterprise

Digital marketing has become imperative to businesses across all industries. However, many manufacturers are not comfortable with the process. It can be challenging to know which channels to use, require specialist skills to operate modern ...

Topics: Content Marketing, Marketing Automation, Marketing Strategy, Revenue Operations, Lead Generation

Is Google Analytics illegal in the EU?

Simon Harvey February 1, 2022 9 mins

Google Analytics is one of the best tools to gain detailed information on your customers and prospects so you can sell your products more effectively. Without it, it can be difficult to get the insights and data you need to engage with ...

Topics: Compliance for Marketeers, Marketing Automation, Marketing Strategy, Revenue Operations, Reporting and Performance, Featured

What's the difference between HubSpot CMS Starter, Pro & Enterprise?

Simon Harvey January 3, 2022 7 mins

HubSpot as a platform can be confusing itself - and its pricing plans can only add to that confusion! With Starter, Pro and Enterprise level plans, you may feel unsure as to which is best for you, not wanting to be stuck with an unsuitable ...

Topics: HubSpot, Marketing Strategy, Revenue Operations

Everything you need to know about HubSpot

Simon Harvey December 16, 2021 6 mins

HubSpot is a widely recognized name in the digital marketing space, yet many marketers are unsure how to leverage its full potential. Some find HubSpot intimidating due to its extensive features, but those who understand its capabilities ...

Topics: HubSpot, Marketing Strategy, CRM, Revenue Operations

What is a lead?

Simon Harvey December 13, 2021 9 mins

Leads are interest personified A business lives or dies by the customers that it brings in - but before people actually pay you for your product or services, they’re known as a lead. However, not all leads are good leads, and some will ...

Topics: Lead Nurturing, Marketing Strategy, Revenue Operations

How to find and setup the right CRO tool for you

Simon Harvey November 22, 2021 9 mins

4 Steps to finding the right CRO tool for you It’s a nightmare for any digital marketer - you’re getting lots of leads, but none of them are converting. It’s like dying of thirst in a sea of freshwater - if that sounds absurd to you, it’s ...

Topics: Lead Nurturing, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

5 Questions to identify digital transformation opportunities

Simon Harvey November 15, 2021 14 mins

Is transformation a real objective or just a buzzword for your needs? No matter which area of your business you want to digitally transform, you must have a clear idea of what you expect from that transformation and the steps needed to ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

How to build a marketing digital transformation roadmap

Simon Harvey November 8, 2021 11 mins

Significant Changes Require a Thoughtful Plan. Achieving a successful digital marketing transformation requires a well-structured roadmap. However, attempting to overhaul all processes simultaneously can lead to disruptions. A structured ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

6 benefits and 6 examples of digital transformation

Simon Harvey October 29, 2021 10 mins

It’s not about what the tools do - it’s what your organization becomes. Companies today have to transform and adapt to new and better ways to market their products. With tools like marketing automation and platforms like HubSpot, it’s ...

Topics: HubSpot, Marketing Automation, Marketing Strategy, CRM, Revenue Operations

The pragmatic approach to marketing transformation

Simon Harvey October 25, 2021 15 mins

A no-nonsense guide to introducing change in your organisation. The only constant in business is change. Whether you want them to or not, your environment, customers, competition and team will change, leaving you with the simple decision ...

Topics: Content Marketing, Marketing Automation, Marketing Strategy, Revenue Operations

The Go-To-Market Blog
Revenue Operations

Most popular

4 Digital Marketing Tactics for Manufacturers

Is Google Analytics illegal in the EU?

What's the difference between HubSpot CMS Starter, Pro & Enterprise?

Everything you need to know about HubSpot

What is a lead?

How to find and setup the right CRO tool for you

5 Questions to identify digital transformation opportunities

How to build a marketing digital transformation roadmap

6 benefits and 6 examples of digital transformation

The pragmatic approach to marketing transformation

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