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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? Is double opt-in really required for email marketing in Germany? 6 great B2B websites, and what you can learn from them What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

5 tips for choosing the right marketing technology stack

Simon Harvey October 11, 2021 10 mins
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Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your ...
Topics: Marketing Automation, Marketing Strategy, Revenue Operations
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6 reasons your business needs a CRM

Simon Harvey September 27, 2021 11 mins
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CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your customers. The term encompasses all the strategies, techniques, tools, and technologies used by ...
Topics: Marketing Automation, Marketing Strategy, CRM, Featured
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All you need to know about the new Swiss data protection act (FADP)

Simon Harvey August 19, 2021 21 mins
The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know After numerous years in the planning, a new data protection act has passed in the Swiss parliament. The Federal Act on Data Protection ...
Topics: Compliance for Marketeers, Marketing Strategy, Revenue Operations
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Why an effective lead scoring strategy matters

Simon Harvey June 29, 2021 12 mins
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Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing strategy for your brand. The various goals of that strategy might differ, but there is one ...
Topics: Lead Nurturing, Marketing Strategy, Revenue Operations
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HubSpot launches Operations Hub - here’s why it matters

Simon Harvey April 27, 2021 11 mins
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Operations Hub is designed to assist operations professionals to become more proactive and effective HubSpot is at the forefront of new marketing and business innovations that have the potential to transform your organisation completely. ...
Topics: HubSpot, Marketing Automation, Marketing Strategy, Revenue Operations
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