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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

5 tips for choosing the right marketing technology stack

Simon Harvey October 11, 2021 10 mins
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Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your ...
Topics: Marketing Automation, Marketing Strategy, Data & Processes
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6 reasons your business needs a CRM

Simon Harvey September 27, 2021 11 mins
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CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your customers. The term encompasses all the strategies, techniques, tools, and technologies used by ...
Topics: Marketing Automation, Marketing Strategy, CRM, Featured
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Join us on how to build B2B email nurture programmes that convert

Simon Harvey September 10, 2021 4 mins
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CEO of Demodia, Simon Harvey, will run you through the best approaches, practices, and strategies for email. On the 24th of September, we’ll be presenting a webinar at the SOM Online Conference for Online Marketing & E-Commerce. ...
Topics: Lead Nurturing, Marketing Strategy, Email Marketing, Data & Processes
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All you need to know about the new Swiss data protection act (FADP)

Simon Harvey August 19, 2021 21 mins
The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know After numerous years in the planning, a new data protection act has passed in the Swiss parliament. The Federal Act on Data Protection ...
Topics: Compliance for Marketeers, Marketing Strategy, Data & Processes
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Why an effective lead scoring strategy matters

Simon Harvey June 29, 2021 12 mins
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Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing strategy for your brand. The various goals of that strategy might differ, but there is one ...
Topics: Lead Nurturing, Marketing Strategy, Data & Processes
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