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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

The best tips on how marketing works with the new Swiss FADP

Simon Harvey June 30, 2023 7 mins
the-best-tips-on-how-marketing-works-with-the-new-swiss-fadp
You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then ...
Topics: Compliance for Marketeers, Data & Processes, Featured
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Effective demos: The right demo at the right time

Simon Harvey April 12, 2023 9 mins
effective-demos-the-right-demo-at-the-right-time
Show don’t tell, that's the key to success on the big screen. Demo’s play a crucial role in the sales process. The same principle helps you sell, because demos play a crucial role in the sales funnel. With everyone having a camera and ...
Topics: Data & Processes, Storytelling, Featured, Product demo
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How to avoid boring demos

Simon Harvey February 28, 2023 4 mins
how-to-avoid-boring-demos
A simple formula for interesting demos that convince your customers. Storytelling, script and language - these are the secrets of creating demos that bring in sales. Boredom sets in when our brains get fed with facts and figures without ...
Topics: Data & Processes, Storytelling, Featured, Product demo
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Juggling leads in Marketing Cloud: Why lead management is a must 

Guest blog post October 26, 2022 9 mins
juggling-leads-in-marketing-cloud-why-lead-management-is-a-must
Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience ...
Topics: Marketing Automation, Data & Processes, Featured
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5 key things to know before starting your first campaign with HubSpot

Simon Harvey April 22, 2022 11 mins
a-guide-to-content-marketing
You’re a new HubSpot user and you’re excited to get started. You get stuck in learning as you go along, only to find that your approach simply doesn’t work. You begin to feel discouraged and unsure whether your substantial investment into ...
Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Lead Generation, Featured
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