You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then …
The Go-To-Market Blog
Revenue Operations
Google Analytics is one of the best tools to gain detailed information on your customers and prospects so you can sell your products more effectively. Without it, it can be difficult to get the insights and data you need to engage with …
How to survive the death of the online cookie. In a statement from February last year, Google announced that marketers will have to get their hand out of the cookie jar - for good. Starting from 2022, Google plans to phase out third-party …
The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know After numerous years in the planning, a new data protection act has passed in the Swiss parliament. The Federal Act on Data Protection …
Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation History is full of dates that mark a turning point for the people that make up the world. For some, it was the fall of the …
In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect personal data. Though it is a piece of European Union legislation, we mentioned at the time …
We’ve recently spent quite a bit of time talking about the importance of corporate compliance with the EU’s General Data Protection Regulation (GDPR), the wide-ranging data governance law. In a previous post, we explained that the rules …
Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection Regulation (GDPR). We discussed everything marketers need to know about the GDPR at length in an …
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone – will be impacted by the EU General Data Protection Regulation (GDPR). The GDPR is designed to standardise laws related …
The events that took place last Friday changed not only Paris, but the whole Western world. Among everything else, they brought the attention back to the issue of security and the need for thoughtful government action. Not only in the …