Revenue Operations | The Go-To-Market Blog | Demodia | Marketing Strategy

What is the history of HubSpot? [Everything you need to know about HubSpot 2023]

Simon Harvey October 30, 2023 10 mins

Like everything, running a business is challenging, and it's not unusual to feel overwhelmed and desperate for a way out. Success stories can be inspiring and help focus our efforts in the right direction. There's no denying that HubSpot ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Data & Processes

Essential analytics and metrics to track your email and website performance

Simon Harvey September 27, 2023 8 mins

Before we jump into specific metrics, let's take a moment to understand the importance of analytics. Imagine driving a car without a dashboard – you won't know your speed, fuel levels, or engine temperature. Analytics is the dashboard of ...

Topics: Marketing Automation, Marketing Strategy, CRM, Data & Processes, Reporting and Performance

5 key elements in creating a compelling demo that wins sales

Simon Harvey February 21, 2023 7 mins

A demo can be a crucial moment in the sales process. A potential customer shows interest and wants to learn how to use your product. If they are convinced afterwards, there is little to stand in the way of a sale. There are a thousand ...

Topics: Marketing Strategy, Data & Processes, Storytelling, Featured, Product demo

Your template for a perfect demo

Simon Harvey February 14, 2023 5 mins

Gone are the days of yawning our way through demos. The formula for a demo that interests your target audience consists of five simple steps. They are derived from classic storytelling and start with the main character. Step 1: Choose a ...

Topics: Marketing Strategy, Data & Processes, Storytelling, Featured, Product demo

How to be successful in email marketing with the right terminology

Simon Harvey May 13, 2022 9 mins

Digital marketing platforms are very fond of talking about CTRs, CDNs, Geo-targeting, Alt-text, and bounce rates - but most people don’t even know what they mean. Failing to understand this terminology can hinder your marketing efforts - ...

Topics: Marketing Strategy, Email Marketing, Data & Processes, Lead Generation

How HubSpot benefits your digital marketing strategy

Simon Harvey May 6, 2022 9 mins

Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Featured

Inbound Marketing VS Outbound Marketing

Simon Harvey May 3, 2022 10 mins

You may have heard the term "inbound marketing" a few times if you work within the digital marketing space. However, many marketers may still be more familiar with "outbound marketing”. Not knowing the difference between these two ...

Topics: Marketing Strategy, Marketing Resources, Data & Processes, Lead Generation

6 mistakes to avoid when starting with HubSpot

Simon Harvey April 29, 2022 7 mins

HubSpot is an effective but complex marketing platform. Many marketers start using it and immediately begin to think they’re in over their heads. With so many options, tools and considerations, it’s easy to make a mistake that could delay ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Featured

5 key things to know before starting your first campaign with HubSpot

Simon Harvey April 22, 2022 11 mins

You’re a new HubSpot user and you’re excited to get started. You get stuck in learning as you go along, only to find that your approach simply doesn’t work. You begin to feel discouraged and unsure whether your substantial investment into ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Lead Generation, Featured

How HubSpot can help you innovate your digital marketing

Simon Harvey April 14, 2022 8 mins

It’s Easter again - a time for renewed perspectives, fresh approaches, and rejuvenation. Many marketers are re-evaluating their digital marketing approaches, so you may consider what you could be doing differently moving ahead. Without ...

Topics: HubSpot Marketing Automation, Marketing Automation, Marketing Strategy, Marketing Resources, Data & Processes, Lead Generation, Featured

The Go-To-Market Blog
Revenue Operations

Most popular

What is the history of HubSpot? [Everything you need to know about HubSpot 2023]

Essential analytics and metrics to track your email and website performance

5 key elements in creating a compelling demo that wins sales

Your template for a perfect demo

How to be successful in email marketing with the right terminology

How HubSpot benefits your digital marketing strategy

Inbound Marketing VS Outbound Marketing

6 mistakes to avoid when starting with HubSpot

5 key things to know before starting your first campaign with HubSpot

How HubSpot can help you innovate your digital marketing

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About Demodia

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Revenue Operations