As we recently predicted, 2014 will be a big year for acquisitions and mergers. Just three months into the new year and some of the biggest enterprises out there have already acquired several small and middle-sized companies to help them …
The Go-To-Market Blog
Revenue Operations
Why marketers love data intelligence so much? Elementary my dear Watson - stats are the incredibly efficient when demonstrating the ROI of your marketing efforts in front of upper management. Finding a set of authoritative and relevant …
When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the …
After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the …
At its core, Inbound Marketing is all about gaining visibility and exposure in the digital world by delivering quality content designed to draw prospects’ attention towards your brand. In other words, it’s your starting point in the hunt …
With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly, the practice of “shooting in the dark” by means of cold sales calls has finally been fully …
In the age of content marketing, delivering the right content assets to the right audience at the right time is crucial. Lead nurturing is an essential part of your demand generation efforts. It is a continuous process, regardless of where …
Are you a recent adopter of marketing automation? At Demodia, we would like to welcome you to Marketing Automation for Dummies and our marketing automation hotline: if you are feeling an overwhelming anxiety, please press 1. If you are on …