When it comes to numbers and metrics, there are few as important as the sales conversion rate. Businesses of all shapes and sizes survive or fail based on this rate alone, leaving you feeling anxious and worried about whether you’ve done …
The Go-To-Market Blog
Revenue Operations
You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know …
The alignment between sales and marketing teams remains a crucial topic in the era of content marketing. As businesses embrace the B2B sales revolution and the concept of content selling, the consensus is clear: companies must invest in …
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand …
When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the …
The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for achieving them. In the highly competitive world of business, companies follow the same …
The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers for the following year. Adjustments and predictions for the future, however, inevitably …
After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the …
With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly, the practice of “shooting in the dark” by means of cold sales calls has finally been fully …
What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as …