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7 steps for successful storytelling on Instagram 8 examples of a great B2B storytelling How much does digital marketing cost? What the font? Is double opt-in really required for email marketing in Germany? What's the difference between Pardot and the Salesforce Marketing Cloud? 7 free tools for UX/UI 5 examples of great LinkedIn Showcase pages

5 ways your organisation can benefit from a virtual demand centre 

Bianka Banova April 20, 2015 6 mins
5 Ways Your Organisation Can Benefit From a Virtual Demand Centre 
The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on average organisations restructure their marketing resources every 2.5 years with often ...
Topics: Marketing Strategy, Data & Processes
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Sales enablement 2.0: go mobile or die

Bianka Banova September 20, 2014 5 mins
Sales Enablement 2.0: Go Mobile or Die
Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the content collateral produced by the marketing department. Why? Because in a post-demand ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
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How sales intelligence can benefit marketers

Bianka Banova January 21, 2014 6 mins
How Sales Intelligence Can Benefit Marketers
When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to support and improve their sales processes. Rarely, however, do companies consider turning the ...
Topics: Marketing Strategy, Sales Enablement, Data & Processes
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A sales representative and a marketer walk into a bar - who pays for drinks?

Bianka Banova April 8, 2013 6 mins
A Sales Representative And A Marketer Walk Into A Bar - Who Pays For Drinks?
Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing departments. There's been a lot of buzz about sales enablement – what marketers should do to enable ...
Topics: Content Marketing, Sales Enablement
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