Revenue Operations | The Go-To-Market Blog | Demodia | Content Marketing

Making an inbound marketing strategy

Simon Harvey March 8, 2022 9 mins

The key to success is getting your customers to come to you - but you may feel that is easier said than done. Organisations often feel frustrated when they initially come to us as they are unable to entice your prospects to give their ...

Topics: Content Marketing, Marketing Strategy, Campaigns

4 Digital Marketing Tactics for Manufacturers

Simon Harvey February 25, 2022 21 mins

whats-the-difference-between-hubspot-cms-starter-pro-&-enterprise

Digital marketing has become imperative to businesses across all industries. However, many manufacturers are not comfortable with the process. It can be challenging to know which channels to use, require specialist skills to operate modern ...

Topics: Content Marketing, Marketing Automation, Marketing Strategy, Data & Processes, Lead Generation

The pragmatic approach to marketing transformation

Simon Harvey October 25, 2021 15 mins

A no-nonsense guide to introducing change in your organisation. The only constant in business is change. Whether you want them to or not, your environment, customers, competition and team will change, leaving you with the simple decision ...

Topics: Content Marketing, Marketing Automation, Marketing Strategy, Data & Processes

Using marketing automation to drive traffic

Simon Harvey January 13, 2021 8 mins

Discover how to streamline your marketing efforts Hard work has gone into creating and adopting an efficient marketing strategy for your brand. Now it’s time to add the finishing touches to your website, but something is missing - the ...

Topics: Lead Nurturing, Social Media Marketing, Content Marketing, Marketing Automation, Marketing Strategy, Data & Processes

AI in marketing

Kyle Schuller November 28, 2017 8 mins

In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative. As far as AI is concerned, machines ...

Topics: Content Marketing, Marketing Automation, Data & Processes

Sales and marketing alignment checklist

Bianka Banova October 19, 2014 7 mins

The marriage of marketers and sales reps continues to be a hot topic in the era of content marketing. Fortunately, along with the emergence of the B2B sales revolution and the concept of content selling, there is a consensus that companies ...

Topics: Content Marketing, Marketing Strategy, Sales Enablement, Data & Processes

Marketing vs sales content: what’s the difference?

Simon Harvey December 12, 2013 5 mins

After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the ...

Topics: Content Marketing, Marketing Strategy, Sales Enablement, Data & Processes

Mapping content for successful lead nurturing

Simon Harvey September 11, 2013 8 mins

In the age of content marketing, delivering the right content assets to the right audience at the right time is crucial. Lead nurturing is an essential part of your demand generation efforts. It is a continuous process, regardless of where ...

Topics: Lead Nurturing, Content Marketing, Marketing Automation, Marketing Strategy, Data & Processes

It's not about automation, it's about solutions

Mila Staneva August 9, 2013 6 mins

What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only one: marketing automation. For years, marketing automation solutions have been perceived as ...

Topics: Content Marketing, Marketing Automation, Sales Enablement, Data & Processes

A sales representative and a marketer walk into a bar - who pays for drinks?

Bianka Banova April 8, 2013 6 mins

Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing departments. There's been a lot of buzz about sales enablement – what marketers should do to enable ...

Topics: Content Marketing, Sales Enablement

The Go-To-Market Blog
Revenue Operations

Most popular

Making an inbound marketing strategy

4 Digital Marketing Tactics for Manufacturers

The pragmatic approach to marketing transformation

Using marketing automation to drive traffic

AI in marketing

Sales and marketing alignment checklist

Marketing vs sales content: what’s the difference?

Mapping content for successful lead nurturing

It's not about automation, it's about solutions

A sales representative and a marketer walk into a bar - who pays for drinks?

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About Demodia

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The Go-To-Market Blog
Revenue Operations